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ZEE5’s ‘Main Mera Dekh Lungi’ campaign gives power of choice and convenience to Indian women

As ZEE5 enters its third yr of entertaining audiences throughout India, the nation’s largest ConTech OTT platform, guarantees to additional democratise content material viewing by way of its new campaign “Main Mera Dekh Lungi”. The newest tv campaign for its ‘Advertising Video On Demand’ (AVOD) revolves round championing the trigger of ‘Choice fueled by Convenience’ by offering entry to the library of content material throughout all it is 12 languages. The new TVC focuses on selling handy viewing.

The girl who essays the function of the Indian spouse or for that matter the daughter-in-Law within the TVC echoes the voices of women throughout India who rightfully have the choice of leisure for themselves and most significantly at their convenience.

ZEE5, a component of ZEEL and being India’s largest ConTech OTT platform, guarantees to additional democratise content material viewing by way of this new campaign Main Mera Dekh Lungi. The artistic route of the campaign showcases how a contemporary progressive girl who is aware of her leisure selections and how can she get it.

A ZEE5 India spokesperson mentioned, “Our aim with this new campaign was to showcase that today, the Indian women has the right to elect her favourite entertainment TV show (Choice) and ease of viewing (Convenience). The name “Main mera dekh lungi” for the campaign was creatively coined from the widely-used term across households, which magically works as a word play for our category. Referring to ‘dekhna’, which relates to the fact that ‘viewing is made personal by ZEE5’. The TVC showcases how the app gives the woman, who is evolved and knows what content she wishes to watch, the freedom to watch her favourite shows, movies, etc, anytime, anywhere on ZEE5.”

With this campaign ZEE5 appears to be like to scale back the combat for the distant in single TV households. Additionally, how the Indian women sacrifices all the things together with her leisure for the household, wouldn’t have to compromise it going additional.

At ZEE5 we consider that we’re right here entertain all equally by giving freedom to our viewers to watch content material at their convenience. This is the true essence of healthful leisure with no bias in the direction of time, any explicit language or style. With 125,000 hours of content material/leisure throughout 12 languages, 800+ Top-rated TV Shows, 4100+ Movies, 90+ Path-breaking Originals, Super-hit Music movies, 100+ LIVE channels, 30+ News channels, 3000+ hours of Kids content material, Lip-smacking Food movies, and extra, ZEE5’s depth of choices throughout content material varieties, genres and languages is tough to beat and appeals to the viewer searching for an entire leisure package deal vacation spot.

This campaign will primarily be pushed by means of tv. However, different mediums of promotions will even be a component of the general built-in strategy. Since so much of leisure will get consumed when persons are touring and it is about utilising that point to watch your exhibits if you find yourself free, once more showcasing convenience, we wish to use transit mediums. So use the next static branding and audio bulletins in Mumbai and Delhi Metro and native trains through the use of contextual imagery and headlines. Radio, In Mall branding in Tier-II cities, Social Media and Digital – branding and content material advertising and marketing on websites will even be a component of this campaign.





Client: ZEE5
Film: Main Mera Dekh Lungi
Creative Directors: Pranat Ghude, Deepak Salvi
Production House: Squirrel Productions LLP
Director: Sanket Rasal
Post Production Studio: Prime Focus Pvt. Ltd.


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