With ‘Sufiyum Sujathayum’ releasing on Amazon Prime, Malayalam cinema is in for a change of scene

When Amazon Prime Video introduced the discharge of seven Indian movies in its platform, it marked a new part in the Malayalam business as effectively. Sufiyum Sujathayum turns into the primary Malayalam film to bypass a theatre launch for a digital platform.

Directed by editor-turned-filmmaker Naranipuzha Shanavas, the movie has been produced by actor Vijay Babu and stars Jayasurya and Aditi Rao Hydari in the lead. “A musical love story”, it revolves round a couple, Sujatha (Aditi) and Rajeev (Jayasurya), who come down from Dubai to attend the final rites of Sujatha’s former lover, a Sufi priest. The occasions that observe make the narrative.

Aditi had made her début as an actor with the Malayalam film, Prajapathi, reverse Mammootty and this is solely her second work Mollywood.

Defending his determination of going for an OTT launch, Vijay says: “Survival is important now. We producers invest our hard-earned money. But now, we don’t know when and how a film is going to reach theatres. Even after cinemas open, we will be in the queue since so many films are awaiting release.”

Dawn of a new period

He admits that streaming platforms will not be viable for big-budget movies, nevertheless, these made on a medium funds, like Sufiyum Sujathayum, can take up that possibility. “We also don’t know about the protocol that will be in place once theatres are opened. Social distancing and hygiene will be a priority and I am assuming that in such a situation, the big movies might be given a longer run to recover their production cost. In that case, small films may have to wait again for a release date,” says Vijay, who has produced box-office hits such because the Aadu sequence, Angamaly Diaries and June. The manufacturing home, which has launched 10 new administrators, has distributed Lijo Jose Pellissery’s Jallikattu as effectively.

Vijay says that many members of the Kerala Film Producers’ Association have been supportive of his determination. “And I am sure that many would follow suit,” he provides.

Director Shanavas says although he is disenchanted about not having the ability to take his product to the cinemas, he would take a look at the constructive aspect. “This is a time when viewers are ready for new releases and OTT appears to be the most suitable choice out there now. Sufiyum Sujathayum deserved a big-screen expertise and I don’t know the way a lot of that can attain viewers after they watch it on their cell phones or laptops or different devices. However, I’m certain that the movie will join with the viewers,” he says. He had made critically-acclaimed Karie (2015) that explored grim realities of caste system in Kerala.

Naranipuzha Shanavas, director of ‘Sufiyum Sujathayum’, which releases on Amazon Prime

Naranipuzha Shanavas, director of ‘Sufiyum Sujathayum’, which releases on Amazon Prime
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Special arrangement

While M Jayachandran is the composer, Anu Moothedathu (Athiran) is the cinematographer and Deepu Joseph (Jallikkattu) the editor. The movie is anticipated to launch subsequent month on the platform.

Among the Mollywood motion pictures queued up for launch are Mohanlal’s Marakkar — Arabikadalinte Simham, Mammootty’s One, Kunchacko Boban’s Mohan Kumar Fans and Indrajith’s Oru Halaal Love Story.

The new regular

Reflecting on the state of affairs, Jis Joy, director of Mohan Kumar Fans, observes that though he would love to indicate his film on the massive display, he wouldn’t object if his producer decides to launch it on a streaming platform.

“If a producer has monetary safety, he can positively wait for the theatres to open. But most of the producers can’t afford to do this. For them, streaming platforms is rising as a substitute. The launch of Sufiyum Sujathayum on Amazon Prime is nothing brief of a revolution in Malayalam cinema. And the day when a big-budget flick is launched on a digital platform, that is going to set a pattern,” he factors out. In this unprecedented scenario, Jis says income from OTT platforms and satellite tv for pc rights will be a enormous aid for these movies made on tight funds.

Meanwhile, Kappela, starring Anna Ben, Roshan Mathew and Sreenath Bhasi, which was taken from theatres after 5 days of its launch attributable to COVID-19 lockdown, will stream on Netflix quickly. Muhammed Musthafa, director of the film says, “Although we looked forward for a re-release it seems difficult now. That’s why we went with a streaming platform.”

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