With 141m unique visitors, MX Player tops growth charts


BENGALURU: MX Player, a video streaming app owned by Times Internet, has emerged because the quickest rising excessive (OTT) leisure platform throughout the Covid-19 induced lockdown in India with 141 million unique guests, in keeping with Comscore.
MX Player had 141 million unique guests in March, up 8% from 130 million in February. It was adopted by Hotstar with 131 million unique guests. YouTube had 360 million guests. Unlike MX Player, Hotstar, Netflix and Amazon Prime, YouTube has largely user-generated content material. “There is a large movement towards over the top (OTT). It has been an absolutely phenomenal two months. It is clear that those who invested in non-TV content benefitted from this,” stated Karan Bedi, CEO of MX Player.

In a report titled “Covid-19 and its impact on Digital Media Consumption in India”, Comscore stated whole visits to the web elevated by 12% to 36 billion because the Covid-19 virus outbreak took maintain in India and the common time spent per customer on-line additionally went up by 23%. It added that leisure websites witnessed a surge in engagement and the lockdown unlocked growth for video-on-demand gamers. “Since early March we launched nine original shows. It worked well with the mass audience and we got great feedback from the market. We experimented with different categories. We have dubbed soaps from Turkey, Latin America, Eastern Europe and Hollywood movies into local languages,” Bedi stated.

He stated the MX Player had a number of extra authentic exhibits that had been within the post-production stage. “We are truly mass India. We have deep penetration in tier I-VI. Netflix and Amazon Prime play on the premium side, our audience is different,” he stated. “We target all classes.”

The app has over 200 million customers, and has grown considerably during the last 14 months, Bedi added. MX Player is a free, advertising-driven platform owned by Times Internet, the digital arm of the Times Group, which additionally publishes The Economic Times.

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