Through all of it, she has taken her signature motif, the butterfly, with her. “It is synonymous with me and my style, from my very first art piece. To me the butterfly can depict multiple meanings. It reminds us of the fragility of life, freedom, the feeling of hope and love, and a metamorphosis,” says Poonawalla.
So when she collaborated with Italian furnishings firm, Inkiostro Bianco, in one of many few international interior design collaborations with an Indian title throughout the pandemic, the butterfly as soon as once more took centre stage.
Flights of fancy
Poonawalla has created two expressions, Flutter and Misty Flutter, as a part of the Turin-based model’s Goldenwall 2020 wallpaper assortment. The former makes use of a ‘stamping method’ of acrylic paint, whereas the latter is softer, with a extra dreamy high quality, achieved with acrylic spray portray. “I did my art keeping in mind its usage as wallpaper. So the design needed to have an infinite feel,” she says. The Pune artist started working with Inkiostro Bianco early this 12 months, exchanging concepts and paintings recordsdata over the web, and did the precise artwork on white paper in order that it might be superimposed on gold foil, one in all a number of metal-effect base supplies they’ve used.
Though there isn’t a direct inspiration from her video mapping, she says she needed to create the sensation of an immersive expertise and a contemplative house by each mediums. “While works like Introspection forces you to query the world, Goldenwall is meant to be a extra calming presence. But they’re each supposed to take you to a brand new house, partly by their scale and quantity of images,” she shares.
Message in a rose
The Italian workforce met Poonawalla by a typical buddy throughout a enterprise journey to India final 12 months. “We were fascinated by her artwork and immediately thought our gold foil wallpaper perfectly matched the aesthetics of her works,” says Elena Grazioli, Marketing & Communication Manager, including that the vary was to have been launched in April, on the Salone del Mobile. It was lastly unveiled just a few weeks in the past.
Goldenwall could be the artist’s first time working with an interior model, however having dipped her toes, she is now trying ahead to collaborating on extra initiatives. Meanwhile, the lockdown afforded her time to mirror and discover her observe additional. “I’ve been working on just a few items, comparable to From Dust to Dust, a stop-motion video work with a single dying rose that may be a reflection on nature’s potential to humble humanity — one thing I see as an vital message we have to take away from the Covid-19 pandemic. And extra conventional works, together with 21 Migrants, a sketch that portrays the human tragedy of the influence of Coronavirus in India.”
Gold wallpaper from 96€ (roughly ₹8,200) per sq mt. Available at choose sellers in cities together with New Delhi, Mumbai, Bengaluru, Hyderabad and Chennai. Details: [email protected]