The COVID-19 pandemic has received folks speaking about a complete new salon and spa expertise, due to rising awarenesses about hygiene and cross-contamination. Already, social media has proven how salons and aestheticians are adapting to the brand new norm: head-to-toe plastic fits, steady washing of fingers and of the house, and crowd management.
The re-standardisation of hygiene and salon capacities shall be a seismic business shift. There are three most important areas modifications shall be mirrored throughout: procedural (introduction of strict customary working procedures), technique-based (so there’s little to no contact), innovation-led (new devices being designed to minimise an infection). In addition, there may even be a re-training of aestheticians, and a heightened consciousness amongst guests of well being and security requirements.
- How spaced out are the appointments?
- What are the hygiene protocols for the consumer, and for the employees and salon, respectively?
- Does the salon have an possibility of personalised kits?
- How usually are the instruments sterilised?
- How usually are towels washed and disinfected? Can I convey my very own towel?
Medha G Seth, a cosmetologist and aesthetician with 15 years of expertise, says for the spa business to regain some momentum post-lockdown, full transparency between consumer and aesthetician is necessary. “Pre-booking is important so that the area is sanitised as thoroughly as possible, and the spa may send a questionnaire online for the client to fill out, asking if they have recently been unwell or around people who have been unwell,” she says.
People could select to pre-pay in addition to plan journeys upfront, clubbing many providers collectively so they create the variety of visits down. Medha additionally says there could also be some relearning, so with threading, the thread is hooked to a free plastic neckband for anchoring, as an alternative of going within the mouth because it did before.
Dermatologists can also be in larger demand. Treatments (like facials) which will have earlier been executed in each a salon and on the dermat’s workplace, could now see extra takers within the latter. This may even push salons to up their sport. Dermatologist Dr Abhijit Desai, of SkinSense in Mumbai, says salons could need to spend money on smaller autoclave devices for higher sterilisation of the contact instruments: cuticle trimmers, wax spreaders, blackhead extractors, foot recordsdata. “It’s strongly advisable to take your own cotton, reusable mask,” he insists.
Measures salons have taken
L’Oréal India’s Back to Business has been conducting hygiene and security information shall be distributed to its 45,000-strong salon community and over 1,70,000 hairdressers, forward of lockdown restrictions being lifted. More than 4,250 e-training periods with 50,000 hairdressers and beauticians. Some of the modifications to anticipate embody spaced-out appointments with no walk-ins, a well being historical past inquiry of each consumer and aesthetician, contactless e-payment of payments, frequent hand-washing and sanitising by the aesthetician, wipe-downs and fumigation of the house before and after procedures, and extra.
Naturals’ close-contact magnificence procedures shall be changed with tools to minimise contact. Facials, cleaning, sharpening, buffing in addition to massages shall be executed utilizing tools designed by business manufacturers. A brand new threading process shall be tailored so as to minimise contact and shaving shall be executed just for these prospects who give a written enterprise for contact-heavy procedures. Naturals, a 25-year-old model, has about 650 franchises, together with 140 salons in Chennai.
Urban Company, previously Urban Clap, is reopening its at-home providers in a phased method. All UC professionals, who bear each day temperature checks, (the outcomes of that are seen to customers through the app) are geared up with three-ply masks, gloves and hand sanitisers, with an elevated utilization of single-use merchandise and disposables. Aestheticians are additionally standardising on roll-on waxing and low-contact threading, in addition to frequent sterilisation of devices before and after providers. Because UC providers come to the purchasers’ house, it’s advisable to have the service in a disinfected space of the house away from widespread areas.
Shahnaz Husain, who has been within the magnificence sport for many years, explains that belief will play an enormous position within the relationship between a salon and its purchasers. Where earlier sure providers (like leg and arm waxing) could not have seen nice loyalty, this may occasionally change. She agrees with Dr Desai on the significance of visible cues like sterilisation tools.
According to Review of Medical Microbiology and Immunology (14th Edition), sterilisation is “the killing or removal of all micro-organisms, including bacterial spores, which are highly resistant. Sterilisation is usually carried out by autoclaving, which consists of exposure to steam at 121°C under a pressure of 15 lb/in2 for 15 minutes.”
Ideally, something that touches the pores and skin must be sterilised. But what about communal tubs of wax which get dipped into by completely clear instruments? Some firms are choosing wax rollers that are simpler to sterilise. Dr Desai suggests one can take their very own tub of wax to decrease threat of cross-contamination due to dip-back, regardless of utilizing sterilised instruments.
CK Kumaravel, who co-founded Naturals, says his chain is now providing particular person kits for sure procedures reminiscent of pedicure, manicure, facials, as well as to the home package on the parlour. “There is an emerging business potential in this area of personal kits,” he says. These “monodoses” as Medha calls them, may very well be the brand new norm, however how sustainable and cost-effective will that be? The waste salons will produce could improve due to single-use merchandise and their packaging.
For those that could not need to go right into a spa or salon, as a result of they could have well being issues or reside with a senior or a younger youngster, there’s at all times a web-based service. During the lockdown, Apoorva Shah*, an aesthetician in Delhi, whose many roles before the pandemic have been on-site by Urban Company, discovered her monetary future fractured. She used to make ₹20,000 a month before the pandemic, however the previous few months meant ₹8,000 a month, most of which might go to her dwelling bills.
She had to adapt shortly, she says, “I didn’t have a choice. I used WhatsApp video to demo face massages and guide clients who I have had long relationships with through the waxing process. I also guided some clients through cutting their kids’ hair.” She is just not positive how procedures like threading, which require extra experience, will pan out. Perhaps, we can have extra programs for laypeople to groom themselves, opening up a complete new scope for enterprise.
*Name modified to shield identification. With inputs from Chitradeepa Anantharam