Representative screenshots from Subgwala app
The growing demand and recognition of Ailaya’s store prompted his sons to dive into e-commerce. Members of Secunderabad Club are regulars prospects, as are patrons who come from so far as Yapral and Kapra, round 9 kilometres away. The motive for Ailaya’s recognition is the recent produce that is a lot wanted, particularly in instances when well being is in sharp focus. Such is the demand right here that even the temperature-controlled vegetable racks on the upmarket grocery store simply a few steps away from it, haven’t lured common patrons away from his greens saved recent with moist gunny sack sheets.
Ailaya’s eldest son Ashok Kamala, a B.Com Honors graduate, determined to make this shift to succeed in out to prospects throughout the town. Ashok who is presently operating the enterprise as his father is busy with a household marriage ceremony, says, “We decided to go online with ‘Subgwala’. Since I’ve seen the business grow, I understood a lot of customer concerns and choices. I gave my inputs to the app developers on how I wanted the app to look. We have customers who come to us looking for specific seasonal vegetables that are not commonly consumed. Over the years we have learnt grading and selection depending on customers’ demand.”
The new regular
The family-run vegetable store that is all the time busy with prospects is functioning with the brand new regular of social distancing owing to the pandemic. “During the lockdown our customers were not able to buy our vegetables because the shop was closed. The growers we buy from were also suffering. So we used the lockdown period to work on the app design, look and execution,” explains Ashok, including that a necessary standards for the design was ‘user friendly’ — particularly for senior residents.
The household spent ₹7 lakh to get the app designed however are happy they made about two-thirds of the cash inside 5 days of its launch. “Right now, we are personally delivering the vegetables. We plan to get vegetable trucks and are looking for a storage facility as well. We want to maintain the same quality that one gets at our store. With increasing number of customers, parked vehicles in front of our store are causing inconvenience. We want to make it easy for our customers and help to ease the traffic as well,” he laughs.
So does that imply it’ll be curtains for the store at Vikrampuri? “That will never happen, we will run the shop too, and use it as the centre point to dispatch orders,” says Ashok.
The free-to-use app is presently out there through APKPure and Google Play Store for Android customers. The iOS app shall be quickly made out there on App Store.