The NGO, in accordance with its founder Mayura Balasubramanian, has bought over 10,000 plain, reusable cotton (cambric and handloom) masks made by over 50 women. It availed the providers of 10 extra women to make hand painted and reversible masks, which was launched this week.
Craftizen Foundation, based in 2014, focuses on offering livelihoods for conventional artisans, particularly from marginalised communities. They declare their work, which incorporates talent improvement in design, manufacturing and advertising, has had over 2,000 beneficiaries during the last six years. Craftizen at the moment runs two centres —15 livelihood centres throughout Bengaluru and Hyderabad.
“It is a great challenge now to keep the artisans relevant,” says Mayura, “Their skills might not be essential in these times. But a lot of them are out of employment. Which is why we came up with this idea of hand-painted masks.”
The women who make these masks, she provides, have been concerned with Craftizen for one to 3 years.
“The sourcing of raw materials has been difficult due to the lockdown. And, the delivery of the masks will take at least one to three weeks. But within the first two days of launching the handmade masks, we have received orders for over 500 of them.”
Craftizen can be planning to provide you with a children’ version quickly.
The masks can be found at www.craftizen.org/shop. For extra data, contact +919606071227