Sarah & Sandeep’s designer loungewear line of robes and pyjamas options items that go seamlessly from day to nighttime
Known for his or her detailed and sculptural bespoke menswear, the Mumbai-based label has constructed a clientele that turns to them for formal and occasional outfits. Sandeep Gonsalves, co-founder and inventive director of the model, says that when buyer necessities modified in the previous couple of months (due to the Covid-19 scenario), they wished to cater to the brand new market as properly. While the thought for Sopor got here up in March, it took 5 months to finish the complete course of — from ideation to product improvement and execution to organising e-commerce. “We wanted to create a multi-utility line in keeping with our brand offerings over the past eight years. Basically, a pyjama set that would not look out of place on a Zoom call,” he explains.
From Sarah & Sandeep’s Sopor loungewear line
With choices for each women and men, the gathering of robes and pyjamas function a muted color palette of beige, navy, maroon and black. With sensible collars and outlined cuts, the units can simply be styled as informal outfits post-lockdown. “Our signature geometric patterns make an appearance as [diamond and pinstripe] prints. We also added subtle details like velvet and suede on the collars, keeping with our minimalist aesthetic while giving a lush vibe,” says Gonsalves. They opted for cotton silk and cotton satin materials, that are comfy and drape properly on each women and men.
The assortment is presently obtainable on the market on their web site, at the same time as in-store clients are trickling again in. “We always had a by-appointment shopping experience, so it is not a new experience for us. People are now more interested in our safety processes as much as they are in the garments,” he says.
Sarah & Sandeep’s new loungewear line, Sopor, consists of robes, pyjamas and boxers
Coming up is a line of equipment: printed eye masks and the all-important face masks, which can be up on the location shortly. They’re additionally working on slip-ons to put on round the home and a tie-up shrug with geometric detailing that Gonsalves is sort of enthusiastic about. “By capitalising on this leisurewear craze by adding our own spin on it, we’re covering the entire spectrum, as demand for occasionwear is lesser than usual,” he concludes.
Starting at ₹5,000, Sopor is obtainable on sarahsandeep.com.