The #UnhookTheBra Challenge raises awareness about breast cancer

Five “breast cancer winners” from Delhi-NCR put out a foot-tapping message about doing a breast self-exam and early detection, to reiterate that breast cancer is curable

“If you tell someone this is a video about cancer, most people won’t want to watch it,” says Neeti Leekha Chhabra, from Delhi. It is the explanation they determined to do a dance as a substitute. On September 17, a staff of 5 breast cancer winners (“warrior sounds like you’re still battling it; a winner is done with it”), put out a problem on social media, as they held up bras and danced to the track ‘Kudi Nu Nachne De’, from Angrezi Medium.

They known as it the #UnhookTheBra Challenge to attract individuals’s consideration to many realities: “There are several messages we want to put out — that breast cancer can happen at any age, that there’s nothing to be ashamed about, that we must stop being shy when talking about breasts, and that cancer is curable especially if detected early,” says Neeti, who fought and gained in opposition to cancer in 2012.

In 2014, she began a not-for-profit known as Yes2Life ( that promotes breast cancer awareness, screening, and affected person help (monetary, emotional, rehabilitation). As a part of their work, the organisation that now has 4 individuals and works with volunteers too, offers out what they name a Saathi Kit to girls from decrease revenue teams. This comprises a prosthesis, two mastectomy bras, a cotton headband, and a pair of earrings.

The concept for the video sprung from the mandate of Yes2Life, preserving in thoughts October is well known as Breast Cancer Awareness Month. “We do a lot of talks around breast cancer, where we broach the subject of inhibitions, and a lot of people say, ‘Of course we’re open’. And then we ask where they hang the women’s underclothes in the house — is it behind the other clothes, on the last line, or is it in the first line along with the men’s underwear,” says Neeti.

She and the staff at LezFly, an organization that creates content material, got here up with the idea, and roped within the others. “I knew Shruti (Sharma) would be game, but I needed to make a few calls to get the others on board,” she says, including that the ladies who agreed did so instantly, with out saying they might suppose about it, or ask somebody at house what they thought.

The girls are derived from Happiness Surrounds Us, a breast cancer winner help group that operates on WhatsApp and has about 125 individuals from throughout the nation on it. All these on the video — Riti Ahluwalia, Sumita Kohli, Sonu Saksena, moreover Shruti and Neeti herself — have overcome the illness prior to now decade.

Sumita, who lives in Faridabad, says she has a supportive husband and daughter – who turned 18 not too long ago. She would volunteer as soon as every week at AIIMS in pre-COVID occasions, to distribute Saathi kits and provide help. “I am always super excited to do stuff like this. There’s a satisfaction to know that the message has been sent,” she says, speaking of her personal mastectomy at 33. “I had missed the signs that were so obvious (an inverted nipple), simply because I was so busy taking care of my children. If I hadn’t, my breast could have been saved. The more we speak about it, the more awareness we will create.”

For particulars @beyondbreastcancer on Instagram; to be added to the help group, e mail [email protected]

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