Bengaluru-based Maverick & Farmer introduces chilly smoking and fermenting of their quest for experimental coffee blends
These variants are geared toward third-wave drinkers who know an AeroPress from a Chemex. Ol’ Smoky is cold-smoked, whereas Orange You Curious options coffee that has been fermented in orange juice – throughout which period microorganisms devour the sugary pulp of the bean. The final micro-lot, named Milk & Honey, is fabricated from lacto-fermented coffee. Each brew goes past the normal roast profile. The orange mix, for instance, has a definite acidity that’s extra floral and fruity, with solely a slight trace of citrus making its technique to the ultimate cup.
- Dark roasting a bean to present it smokiness would burn it, thus impacting the flavour.
- Cold-smoking is the answer, following which the beans are calmly roasted for a well-rounded, advanced sip.
- It differs from cold-brewing, for the reason that latter is the ultimate step earlier than consuming, whereas the previous takes place earlier than the beans are roasted.
The trio behind M&F just isn’t new to the enterprise: D’abreo is a coffee roaster and barista, Thammaiah is a third-generation coffee farmer, and Sreeram has over 18 years’ expertise in promoting, strategic enterprise operations and model design. Back in 2013, they based The Flying Squirrel, one in all India’s first artisanal coffees. Since divesting from the model, they launched M&F in 2018. Currently, the Bengaluru-based model has over 10 totally different blends and a line of brewing tools.
Fermenting coffee beans in orange juice
As earlier than, the coffee is sourced from Thammaiah’s Ajjikutira plantation in Coorg, the place particular consideration is paid to the terroir, soil and rising circumstances. “Between 2013 and 2018, however, a number of people started something similar to The Flying Squirrel in terms of taste profiles and packaging,” says Sreeram. So M&F is now making an attempt to “really push the envelope” by way of its experiments with fermentation.
- For now, the corporate has been counting on their three cafes and social media (they did an Instagram collection known as #21DaysOfColdBrew) to drive gross sales, in addition to loyalists from their Flying Squirrel days.
- Given the present economic system, the model has no plans to broaden internationally, however it’s one thing they hope to do sooner or later.
“The impetus is to do something completely maverick, trying to alter, create or unlock flavours,” says D’abreo. This is the place fermentation is available in. It is sort of the culinary fad — alongside the banana bread and sourdough wave throughout lockdown, many tried to ferment kimchi, kombucha and extra. But this staff has been engaged on their methods for the reason that final harvest (in October 2019), utilizing substances from the property, equivalent to oranges and wooden chips from the fruit bushes in Ajjikutira.
These improvements are coming to the market at a time when individuals are largely staying indoors and the roastery’s three shops in New Delhi and Bengaluru aren’t the favored assembly spots they as soon as have been. Still, M&F has benefited from an increase in dwelling brewers who’re trying to duplicate artisanal coffee of their kitchens. “We’ve seen a 40% increase in orders for both coffee and equipment. It’s a very nice trend to see,” says Sreeram.
Sreeram G, Ashish D’abreo and Tej Thammaiah of Maverick & Farmer
While worldwide manufacturers like Hario and Bialetti are the gold normal, the Indian market is dominated by artisanal firms, and, in the mean time, is fragmented in such a means that not one single model is outselling the opposite. How do they plan to they set themselves aside and tie into this elevated curiosity? Perhaps coffee subscriptions are within the pipeline? D’abreo says, “Yes, shortly,” as they’re placing the tech in place. Customers may also get entry to customised plans and assist act as check teams for future experiments.
“We’re also going to introduce Happy Boxes, where we can surprise our customers with something new,” he says. Perhaps subsequent 12 months, samples of the fermented cascara coffee might be obtainable for a style in our houses.
Ol’ Smoky is obtainable at ₹499 for 200 gms. Orange You Curious and Milk and Honey will launch in September and October. Details: maverickandfarmer.com