Telugu food channel Amma Chethi Vanta marks a milestone


Avula Bhargavi on receiving the ‘YouTube Gold Play button’ award and her three-year journey

A month in the past Avula Bhargavi of Telugu food channel Amma Chethi Vanta reached a milestone of 1 million subscribers (the channel has 11.7 lakh subscribers now). A beaming Bhargavi along with her ‘YouTube Gold Play button’ award the cynosure of all eyes and he or she shares her three-year journey (first video on May 31, 2017) started with a newspaper article.

How it began

Bhargavi’s mom who had learn an article on homemakers and profitable YouTubers, prompt the thought to her newly-married daughter. “I was not passionate about cooking initially; my love for it has grown slowly and steadily,” she admits. Bhargavi’s mom used to report WhatsApp cooking movies and ship it to her. A pc science graduate, Bhargavi may simply add the movies despatched by her mom and likewise put up her personal movies of a few easy dishes. Within one month, the mother-daughter duo posted a whopping 90 movies solely to understand that a seasonal food calendar was a good option to acquire extra acceptance amongst social media viewers. “I started concentrating on prasadams and sweets made throughout festivals, totally different classes and meals made in seasons,” she explains.

After gaining confidence in six months, Bhargavi, a resident of Visakhapatnam requested her mom to cease sending movies and started doing all of it by herself. “I used to cook, record, edit and post videos and also take care of my two-year-old son; Sleepless nights were normal,” she remembers.

Sourcing conventional recipes from her mom and mother-in-law, she derives concepts from her assortment of recipes from books and the Internet. “I realised people do not spend much time on videos when the creator talks non-stop while making a recipe. They want clarity, not lectures,” she factors out. A recipe with out advanced components, some ideas, no variations in thumbnail and recipe photos are a hallmark of her channel.

One million and counting

Gaining a million subscribers for food movies is a particular recognition. Her channel’s subscription noticed a surge within the lockdown interval. She received a ‘bumper hit’ with recipes of pani puri, samosa and eggless cake. Although frequent meals, the recipes received extra views owing to some ideas and substitute components, Bhargavi shared. “Many people found baking as a new passion in the lockdown, but since shops were closed, not all ingredients were readily available. My eggless recipe with alternatives, simple techniques in folding a samosa sheet and making a crunchy puffed-up pani puri became popular.”

Onion samosa

Now, her household has shifted to Hyderabad and whereas managing her two sons, she has additionally began one other channel Manalo Mana Maata the place she provides well being advantages and vitamin ideas. Her husband Dr Subba Reddy guides her on weight-reduction plan and different points which help in presentation.

She can also be an inspiration for a lot of homemakers wanting to start out a YouTube channel. “Many women from simple backgrounds write to me to know my mantra of success. I ask them to be genuine and not use flashy adjectives while describing content in their channel,” she says.

Finally she reveals the 2 causes behind the channel’s title. “Amma Chethi vanta’ was an apt name since my mother initiated the content and promised to send food videos. Also, nothing can match the warmth and love of mother’s cooking,” she indicators off.

Recipe

Basic eggless sponge cake (with out an oven)

Ingredients:

Sugar half of cup or 1 cup sugar powder

Vegetable oil 1/four cup or butter

Curd half of cup

Vanilla essence 1/four teaspoon

Maida 1 cup

Baking powder: 1 teaspoon

Baking soda half of teaspoon

Blend sugar, oil and curd and beat them nicely. Add vanilla essence and sieve and add one cup of maida, baking powder, soda and a pinch of salt. Mix them nicely in minimize and fold methodology. Add 2 to three desk spoon milk (add little by little) to make the combination clean. Apply butter or oil to a baking tray and even an aluminium bowl. Dust it with flour and add the cake combine. Tap it nicely to take away the air bubbles.

Place a small stand in a thick backside vessel or a non-stick pan and warmth it in medium flame for 10 minutes. Keep the cake bowl on the stand and shut the lid. Make certain the lid closes completely. Heat it for 35to 45 minutes in medium flame. Insert a knife to see if the cake is completed. Cool it fully and benefit from the fundamental sponge cake.

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