“Through these partnerships, we intend to safeguard people’s health by giving them alternate channels to buy our food and beverage offerings,” TCPL Managing Director and CEO Sunil D’Souza stated in a press release.
The partnerships leverage complementary strengths to guarantee essential merchandise attain the doorsteps of customers who want them, he stated.
These channel partnerships have been completed in a phased method, with Flipkart being the primary e-commerce platform to allow the provision of its essential merchandise in Mumbai, Bengaluru and Delhi.
On Domino’s Pizza app, this service can be accessible below “Domino’s Essentials” for customers in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad and Kolkata.
Zomato is at present operational in over 60 cities pan-India enabling Tata Consumer’s merchandise to attain customers throughout the nation.
In an alternate distribution mannequin, Tata Consumer Products’ distributors will checklist as market sellers on Flipkart, Domino’s Pizza, Zomato and different platforms.
Additionally, Tata Consumer Products has additionally began the supply of its meals merchandise by means of its personal diet and e-commerce platform, Tata NutriKorner, in two phases.
Certain pin-codes in Delhi have already been activated as a part of section one, later phases will cowl the entire of Delhi in a few weeks, the corporate stated.