Tarun Tahiliani’s Instagram fashion show

On Thursday night, Tarun Tahiliani’s Instagram deal with was the place to be. Over 8,000 folks logged in globally, grabbing front-row seats (is there some other these days, when the entry ticket is your cellphone?) at India’s first-ever, full-length digital fashion show.

As the guts emojis streamed continuous — and feedback praised an embroidered skirt right here and a basic drape there — seven fashions walked on vintage carpets wearing kaftans, easy-to-wear jumpsuits, column clothes, sherwanis and kurtas. “I’ve showcased 80 pieces from the A/W’20 ‘Pieces of You’ collection, with a lot of vibrant colours. The outfits are completely ‘non-crush’ as they feature perma pleating in the [Greek] Fortuny Style. There is also an array of options for brides, who are the most active shoppers at the moment,” says the grasp couturier, including that less complicated prints and simpler items will likely be put out within the coming days which are extra suited to ‘pandemic-living’.

Tarun Tahiliani’s Instagram fashion show

The 25-minute video was shot in Tahiliani’s atelier in Gurugram. “Keeping in mind the space needed to put on a fashion show, we picked the mood-board room and painted it completely to match the concrete walls,” he says. Miniature work went up and a choice of Indian, Mughal and Persian carpets from The Carpet Cellar cushioned the ground. “In a way, doing the show digitally was easier because the models had more time between looks,” says Tahiliani, explaining that they shot with three cameras. Social distancing wasn’t an issue both. “Since we have a lot of rooms around the courtyard, each model was given his/her own room. And the hair and make-up teams were provided with hazmat suits and face shields.”

What’s subsequent? Never one to relaxation on his laurels, the designer is focussing on strengthening his omni channels and rising his on-line presence.

Outfits from ₹50,000 onwards. Catch the show on @taruntahiliani’s IGTV.

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