The firm has partnered with a number of nationwide manufacturers and retailers similar to HUL, P&G, Godrej, Dabur, Marico, Vishal Mega Mart, Cipla and lots of different metropolis particular shops to provide branded essential merchandise and meals gadgets to the shoppers’ doorstep, Swiggy mentioned in a press release.
“While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp up for the benefit of our consumers,” Swiggy COO Vivek Sunder mentioned.
Extending the hyperlocal supply providing will unlock a brand new dimension of comfort and security for firm’s shoppers in addition to earnings for its supply companions throughout these extraordinary occasions, he added.
“As we continue to scale this category, our goal is to provide the necessary support in terms of access to essentials and encourage citizens to stay at home during the lockdown period,” Sunder mentioned.
The service is on the market on the corporate’s app below the ‘Grocery’ tab, enabling on-demand procurement and supply of necessities to the shoppers’ doorstep, Swiggy mentioned.
The firm had launched Swiggy shops in February 2019 to ship groceries and essential services.