A self- confessed sneakerhead, Shruti, who has now began a model referred to as The Saree Sneakers, needs she had these choices then. “The idea behind this brand is to get sneakers in to the Indian wardrobe,” says the designer. And so, including a contact of glitz, intricate handwork and embroidery and naturally reminiscence foam for consolation, she rolled out her assortment. There is a acutely aware effort to showcase totally different artwork varieties and supplies from India on these footwear. There is chikankari embroidery on cotton; laces made with organza which have gota on them.
Interestingly, 30% of her purchasers are brides. “We are doing shoes for grooms as well and sisters and friends of the bride,” Shruti says.
Right now, The Saree Sneakers is matching bridal outfits with sneakers. There have additionally been cases the place they’ve needed to customise pairs to go with a bride’s jewelry. “We sourced emerald look-alike stones for the sneakers to go with her emerald set,” says Shruti. The different funky traits embrace embroidering the couple’s initials or surnames on both pair or writing phrases like patakha or dulhaniya with vibrant thread.
The sneakers is likely to be flamboyant and loud however they’re additionally versatile and may even go with a pair of denims and shorts.
“We are vegan so the sneakers are not leather,” says Shruti. The work is generally achieved on black or white sneakers to make them wearable with a big palette of colors.
It has grow to be fashionable to put on sneakers for sangeet and mehendi ceremonies and a few brides even put on them on the day of their wedding ceremony.
“They want the quirky element. They are not shy to embrace the unusual any more,” says Shruti, including that some credit score additionally goes to celebrities corresponding to Sonam Kapoor and Deepika Padukone who wore sneakers at their wedding ceremony after-parties. There actually isn’t any fastened age group for her clientèle. “I even have 50-year-old women with back issues or those who cannot wear heels, buying my shoes,” she provides.
This is not only a passing fad, believes Shruti. “It is here to last given the comfort sneakers offer. Especially when everybody wants to dance, chill and have fun.”
She has now began planning her sari based on the sneakers she decides to put on for an occasion. “And it is the same story for a lot of my clients,” she laughs.
The Saree Sneakers is offered through its Instagram web page and on web sites like Pernia’s PopUp Shop.