Six-yard factor


Will the smaller weddings of the speedy future see the six-yard drape take a again seat? Ahalya S, founding father of Chennai-based kanjeevaram sari boutique Kanakavalli, thinks not.

All that gold

  • “The demand for traditional jewellery might dip and brides may choose contemporary styles for receptions,” says Amarendran Vummidi, managing companion of Vummidi Bangaru Jewellers. So oddiyanams (waist belts) and bajubandhs (arm bands) might not discover many takers, whereas extra elegant items will. It is an effective time to repurpose bigger gold items to create understated ones. “We don’t anticipate issues in sourcing the uncooked materials. But diamonds is likely to be a difficulty, since they arrive from Surat,” he provides. For these trying to choose from current collections, go digital. GRT has a stay procuring part (on grtjewels.com), the place you’ll be able to log in at a scheduled time and have a employees member assist you to select. You can both buy instantly (and get it delivered) or place an order and choose it up. VBJ may even introduce this feature quickly.

“Whether the gathering is massive or small, weddings will must be Instagram-worthy. So the bride’s outfit will nonetheless carry a variety of significance,” she says. While she doesn’t anticipate an enormous change in spending patterns, she admits that in the intervening time, individuals are solely ‘window shopping’. “I’ve seen a rise in the number of people browsing our website, but no purchases.”

Meanwhile, large-format retailers — that are at the moment shut, and the place social distancing norms might cut back footfalls — are rethinking their methods. Purists might flip up their nostril at shopping for a kanjeevaram sari on-line, however Chennai heavyweights like RMKV and Nalli have upped their e-commerce sport. (We reached out to the manufacturers, however are but to obtain a response.) The former has a bridal capsule assortment launched 5 months in the past and the latter is inviting folks to buy by way of Instagram. With choices for worldwide delivery and returns, orders are open however deliveries will start relying on authorities directives.

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