Realme Takes On Xiaomi After Being Called A ‘Copy-Cat Brand’


In May final 12 months, each the smartphone bosses took to Twitter, beginning with Jain’s Twitter outburst in opposition to Realme the place he hit out at Realme 3 Pro that options Qualcomm Snapdragon 710, saying that is older than Snapdragon 675 utilized in Xiaomi’s newest system Redmi Note 7 Pro


New Delhi: Taking on Chinese smartphone maker Xiaomi after being known as a ‘copy-cat model’ within the Indian smartphone market, rival Realme’s CEO Madhav Sheth took to Twitter on Tuesday, saying “a real innovative brand and market leader won’t behave like that”.

Replying to an earlier tweet by Manu Kumar Jain, Xiaomi Vice President and Xiaomi India Managing Director which blamed Realme for being a “copy-cat brand,” Sheth tweeted: “A real innovative brand and market leader won’t behave like that. Basic dignity and ethics should be maintained no matter how insecure you are of your competitor’s growth”.

The tug-of-war on Twitter started final week, with Jain tweeting: “Funny! A copy-cat brand mocks us. Later this brand brings ads & some ppl start blaming us. Most brands push ads but only Xiaomi is bashed. Because we’ve been transparent about our business model. If any journalist wants to understand our internet business, I’m happy to talk!”

When contacted, Sheth instructed IANS: “It does not suit brands to lower their corporate ethics and get into mud-slinging on social media as it only harms the overall industry sentiments. We are here to provide our users best of the experiences and Realme would rather focus on that,” mentioned Sheth.

In May final 12 months, each the smartphone bosses took to Twitter, beginning with Jain’s Twitter outburst in opposition to Realme the place he hit out at Realme 3 Pro that options Qualcomm Snapdragon 710, saying that is older than Snapdragon 675 utilized in Xiaomi’s newest system Redmi Note 7 Pro.

Sheth reacted, saying Xiaomi is “insecure” of its success within the nation. “Someone is afraid,” he had tweeted.

For the calendar 12 months 2019, Xiaomi garnered 28 per cent market share whereas Realme – rising at large 255 per cent – registered 10 per cent market share whereas arriving on the scene within the nation barely over an 12 months in the past.

“We will focus on making #realme the best in 2020. Rest is their choice, we don’t bother,” Sheth tweeted.

According to him, Realme’s development has not declined within the nation.

“In This autumn, we at all times management provides after the bumper on-line festive season as being a web-based model, no matter we deliver to the nation, we promote and don’t dump units in warehouses. We know the demand and react accordingly.

“We had an excellent festive season gross sales and shipped much less in the remainder of the months in This autumn holding the web demand in consideration. The 255 per cent development for 2019 is a proof that Indians are in love with Realme units and have a excessive respect for the model,” Sheth instructed IANS.

Interestingly, Xiaomi’s sub-brand POCO is launching its second system as “POCO X2” subsequent month whereas Realme launched X2 and X2 Pro units late final 12 months.





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