“With COVID-19 ensuring there are no shows, gathering or audience, it was imperative to move to an online platform,” says Prasad. Normally fashion shows have an viewers of 250 to 300. But with an online present we will get 50,000 hits. So, it was a no brainer, actually, he says. That is why, he’s at present organising The Virtual Runway, a challenge that goals to stream fashion shows “at a device near you.” It is about to launch later this month however the floor work is underway.
The present could have every thing, proper from a whole set/stunning location to hair and make-up, stylists and fashions. The solely side lacking is the dwell viewers. “At the end of each segment, you can directly connect to the online portal of whichever brand’s show you just watched,” explains Prasad. Virtual runways are a good way to begin transferring inventory, he says.
To give viewers an thought of what to anticipate from The Virtual Runway, Prasad, together with daughter Aviva (designer and founding father of Aviva Swimwear), has created a template that can go dwell on Thursday. “The whole video will be produced fresh. Right now, for the teaser we are using stock images from previous fashion shows. But when we start the shows, we will have fresh productions, shot from scratch”, says Aviva.
Each present may be customised relying on what the designer needs to do. For instance, Aviva, who will probably be one of many first on the present, showcasing her line of swimwear, says, she likes to introduce her collections and discuss the viewers by the method. “Since it’s a filmed process, a mistake can be re-shot,” provides Prasad, who has been a part of the indutsry for 4 a long time now.
A flagbearer for gradual fashion, Prasad believes within the current situation, it can come into its personal. “It will be more appreciated and the culture of buying, using and throwing garments will go,” he says. The Virtual Runway will even spotlight different facets of fashion resembling sustainability and upcycling. It is completely high quality to repeat clothes, Prasad reiterates, including, “I have been proudly posting pictures of my repeated garments styled with maybe a different pair of shoes or kurta inside a jacket. You can wear a garment 10 times in a row and make it look different each time,” he says.