Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Nationwide Campaign


  • Ireland’s youngest ever Paralympic athlete Ellen Keane’s second of braveness re-created in Allianz Ireland’s newest business
  • Due to a lacking decrease left arm, Ellen suffered insecurities in adolescence, which was later outlined by the second she was brave sufficient to put on quick sleeves
  • Ellen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio 2016) and received a Gold medal in the Allianz European Para Championships (Dublin 2018)
  • Commercial to air on TV and digital on third April and will be seen right here: https://www.youtube.com/watch?v=z08QkzRHH8o&feature=youtu.be

Dublin, April third 2019: Allianz Ireland at this time unveiled the most recent chapter of its new multi-million marketing campaign that recognises moments of braveness which have outlined the lives of people and, in flip, impressed Irish society.

Ellen Keane, Ireland’s youngest ever Paralympic athlete, stars in the latest version of the multi-platform marketing campaign, We Cover Courage, which can air on TV and digital from third April 2019.

Ellen Keane, Paralympian recreates her moment of courage for Allianz Ireland

Ellen Keane, Paralympian recreates her second of braveness for Allianz Ireland

Born lacking the decrease a part of her left arm, Ellen suffered insecurities as a baby, preferring to put on lengthy sleeves to hide her impairment quite than undergo the seems to be of those that thought her completely different. It wasn’t till Ellen’s mid-teens that she discovered the braveness to put on quick sleeves and to face the world with full confidence. It is that this very private story that the Allianz We cowl Courage commercial options.

Over the course of her profession as a sportswoman, Ellen has labored arduous, has achieved, and has impressed. “Sometimes I meet girls or boys with one arm or any other disability, and they thank me. It’s nice to know it’s making a difference.”

Swimming is Ellen’s ardour. With the help of her household, Ellen found a love of swimming at an early age. Having competed in the Beijing Paralympic Games in 2008 and inserting sixth in the ultimate of the 100m breaststroke, Ellen returned to Ireland buoyed by a new-found sense of confidence.

There was a magical second when capturing the advert in Dublin, when Ellen and the younger woman taking part in her youthful self, Tate Willis, met for the primary time. This was a major second for the younger actor who was additionally born lacking the decrease a part of her left arm. At an age when most younger individuals are simply attempting to suit in, having one arm makes that much more of a problem. This woman was dealing with her personal challenges in dwelling with one arm and for her to fulfill Ellen, who had achieved a lot, provided her a task mannequin.

Allianz in Ireland is a longstanding supporter of Paralympics Ireland and their mum or dad firm, Allianz SE is a world sponsor of the International Paralympic Committee.

The full 40 second business will be seen by clicking right here: https://www.youtube.com/watch?v=z08QkzRHH8o&feature=youtu.be

“I became so insecure about my arm because there was nobody in the media like me. There was nobody for me to relate to. I would like to go into media because I want to be seen.” stated Paralympian Ellen Keane. “Sometimes I meet girls or boys with one arm or another disability, and they thank me. It’s nice to know I’m making a difference.” Ellen’s full story will be learn right here: https://www.allianz.ie/blog/paralympian-ellen-keane-talks-courage.html

“In this latest chapter of our We Cover Courage campaign we step change from Donogh O’Malley to Ellen Keane, an icon for elite disability sport,” said Robert McEvoy, Head of Market Management, Allianz Ireland. “Ellen’s work ethic, belief in her abilities and confidence beyond her years have seen her transcend Paralympic sport to become a household name and role model to young boys and girls in Ireland and abroad.”

CREDITS

Client – Allianz Ireland
Rob McEvoy – Head of Market Management
Damien O’Neill – Head of Marketing Operations
Joseph Campbell – Marketing Executive
Niamh Ryan – Marketing Executive

Creative Agency – In the Company of Huskies
Damian Hanley – Creative Director
Greg McLoughlinn – Copywriter
Sarah Deeny – Business Director
Brian Daly – Head of Production

Production Co – Pull the Trigger
Director: Richie Smith
Executive Producer: Maxine Brady
Producer: Grainne Tiernan
Post Production – Screenscene
Editor: Juniper Calder
Sound: Will Farrell
Grade: Donal O’Kane
Compositing: Gavin Casey
Post Producer: Peter Greene

Post Production – Screenscene
Editor: Juniper Calder
Sound: Will Farrell
Grade: Donal O’Kane
Compositing: Gavin Casey
Post Producer: Peter Greene

Photography
Neil MacDougald Photography

Ends

Notes to editors
Press contact

Cyril Moloney, Teneo
Phone: 0860479462
Email: [email protected]

About Allianz Ireland
Allianz is one in all Ireland’s largest multi-line basic insurance coverage corporations with an annual turnover in extra of €450m. Allianz Group in Ireland employs over 1,450 folks and is trusted by near 1,000,000 clients as their enterprise or private insurer. Allianz can be a part of the Allianz SE Group – one of many world’s main built-in monetary providers suppliers, which employs over 148,000 folks in greater than 70 international locations serving the wants of 83 million clients worldwide.



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