“We have also gained over 1 lakh 20 thousand new followers… We take pride in content because we put in a lot of hard work and research,” says Abhi.
Known as ‘Following Love’ on social media, the duo are finest recognized for an initiative referred to as #100reasonstoloveindia. Their earlier movies on Veer Savarkar and Data Privacy garnered 15 lakh views and near 50 lakh views respectively. “We started our page a year back with an aim to inspire offline content through online content. Our forte is to make impactful short format videos for millennials with an aim to promote practical patriotism and spread awareness and positivity, delving into different genres of content like history, social welfare, environmental issues, sustainable living, economy etc,” Niyu says.
On their journey spanning 200 days to find 100 causes to rejoice the subcontinent, the duo has since produced digital sequence that sheds mild on typically ‘taken for granted’ causes that make India what it’s. Besides highlighting the positives, they’ve additionally introduced ahead vital points that have an effect on our ecosystem adversely. “For occasion, our video on Ganpati Utsav was a much-needed commentary that addressed the Ganpati Visarjan points intimately whereas specializing in marine life and lithospheric air pollution. While Maharashtra alone witnesses over one million Ganesh visarjanas throughout Ganesh Chaturthi yearly, seldom does anybody care in regards to the lead current within the paint that’s used to brighten the Ganpati statues yearly… We proposed three sensible options that would assist result in at the least a 1% change. 1% solely. While the proportion could appear small, when put in opposition to the bigger image, it’s a vital change in the direction of fixing a problem that haunts us yearly, every time with an exponential
impression. It was successful as a few of our followers exchanged their plaster of paris (PoP) statues for clay statues. There was lots of change of knowledge on the place one can discover/order clay statues inside our followers by our movies. So it is a positive community that we aimed to construct,” says Niyu.
After having labored as unbiased film-makers, the duo who received married in 2018 determined to interrupt from industrial life and began a ardour venture. “#100reasontoloveindia highlights actual heroes and tells stories with a special flavour. While we aspire to do lots of travelling, it isn’t simple and sensible. Especially as a result of we’re self-funded. But we’re glad now we have seen lots of India this fashion: Tripura, Ladakh, Meghalaya, Sikkim, BIhar, Kerala, Gujarat. Ours is just not a linear journey,” explains Niyu.
The couple makes it some extent to say #100reasontoloveindia is just not a journey weblog that provides tips on what to eat and the place to buy. “At Unakoti in Tripura we realised how much of India we haven’t seen yet. That brought us to think that in a way textbooks have limited my approach to knowledge. Same goes with Arammula, the address of the famous boat race in Kerala. There we went to see the making of Arammula metal mirrors which is still a closely guarded secret among 19 craftsmen. They earned GI (Geographical Indication) patent tag in 2003 and we only discuss boat races,” factors of Abhi.
Of course, they get their share of vocal on-line critics. “We are learning to use criticism as fodder for newer videos. We look at criticism as a form of information and learning to from the experiences our followers share with us,” stated Abhi.
When the duo isn’t travelling they’re making analysis primarily based movies and creating content material that may motive followers to do one thing good for the society. One such video is the recycle story of raddiconnect and how waste may be became constructing useful resource.