This announcement comes after alcohol shops throughout states opened on May four after 40 days of the nationwide lockdown, and after the Karnataka Government, on May 8, allowed golf equipment, eating places and bars to promote their current liquor inventory as takeaway until May 17.
With Bengaluru being the hub (town is residence to over 60 microbreweries), locations comparable to Toit, Windmills Craftworks, Byg Brewski Brewing Company, Arbor Brewing Company, The Druid Garden, The Pump House, and The Biere Club posted particulars of the identical, eliciting a lot pleasure on social media.
This measure additionally means some aid for microbreweries, and a way of producing income for the State.
- Social distancing to be adopted whereas standing in line; prospects and staff to put on masks
- Maximum of 5 litres per particular person; 2 litres per container
- Most breweries are promoting growlers/containers of 1 litre and half-litre capability
- Customers can carry their personal containers made from glass, ceramic or metal; plastic is just not allowed
- Consume inside 48 hours. Once opened, drink the beer instantly
- Refrigerate always; don’t maintain within the freezer
Ajay Nagarajan, CEO of Total Environment Hospitality, which runs Windmills in Whitefield, says: “We probably drained about 1,000 litres of beer because it was in the storage tanks for over a month. So now, we have around 3,000 litres left. It was a direct loss of about ₹50,000. Since excise duty and additional excise duty is paid in advance, it was a double whammy.”
Stating that the Craft Brewers Association of India (CBAI) had put in a variety of effort to get the permission, he provides, “Hopefully, this relaxation on the sale of beer as takeaway will help us recover some of those losses.”
Says Sibi Venkataraju, co-founder of Toit in Indiranagar, and director, CBAI, “There is a total of about three lakh litres of beer in various stages of production at all breweries in the city. On an average, each brewery would be losing out on ₹1 crore to ₹1.5 crore revenue each month that it’s shut. That’s the same for any business; we have all had zero revenue. But we have had costs that keep adding up. Which is why we needed some relief so we can manage some of our expenses. After the earlier measures, this is the biggest for us because all of us have so much beer. We are extremely grateful to the Government, because it is the first time in India something like this has been allowed.”
Sibi provides, “People have been getting beer at liquor stores, yet they are still standing in line for craft beer. Which is what Bengaluru is about: the love for craft beer is evident, and for them to say ‘my local brewery, that’s where I want the beer from’… All of us are overwhelmed and surprised by the interest level.”