No disruption in the supply chain of organic produce


Encouraging domestically made organic merchandise and truthful commerce, Grameena Angadi at 4th T Block East in Jayanagar sells grocery, greens, craft and textiles. With a concentrate on empowering rural artisans, farmers, producers and small scale and cottage industries, Grameena Angadi has executed away with the middlemen.

“Our philosophy of direct dealing has helped us carry on unhindered even during these trying times,” says B Gangadhara Murthy of Grameena Angadi. “Barring the initial uncertainty at the start of the lockdown on March 25, our direct links with our cooperatives, have helped our Angadi bring fresh stocks of organic vegetables twice a week.”

Murthy says Grameena Angadi has been in contact with the Shivaganga Farmers’ Organic Cooperative, with greater than 500 farmers in 50 kilometres at Nelamangala, for over a decade. “Hanumantha Raju, has been steering the organic movement for nearly two decades. He visits the fields and holds hands-on training in organic farming. He guides farmers to adopt best practices. This co-operative also conducts field tests every month before the stocks are stamped organic and natural.”

Murthy says Nimble Growth Organics of Haveri will quickly be supplying greens to the six shops of Grameena Angadi in Bengaluru. “Raju made it clear that supply is always based on the orders placed. The harvesting is done only after the orders are placed. Farmer in and around Nelamangala have been asked to grow a particular crop — either vegetables or greens,” says Murthy.

The Shivaganga Cooperative harvests each week and sends the produce to all their chains in most districts of Karnataka and borders of Tamil Nadu and Andhra Pradesh.

Grameena Angadi has 100 organic greens and 25 varieties of greens. “Apart from the common dhantu, palak, arave, sabakki and menthya soppu (greens) we now have uncommon native soppus together with brahmi, amrutaballi, doddapatre, pundi, agase, chilkavare and banike. We get them on Tuesdays and Fridays.”

Murthy says clients are charged ₹1.50 further per kilogram for transportation. “Our organic produce costs 20% more than the market price of non-organic produce.” Door supply is restricted to Jayanagar, JP Nagar, Banashankari and BTM as of now.

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