Nature’s Dream | Launching today: Earthkind Shampoo Bars

No plastic, vegan, shampoo bars launching in Holland and Barrett

An thrilling new launch in Holland and Barrett: Earthkind Shampoo Bars, formulated by main trichologist, Tony Maleedy, to be form to your hair and type to the planet.

Photos might be downloaded by way of WeSwitch at and samples out there from [email protected]

Earthkind shampoo bars are made for on a regular basis use to assist shield the well being of your hair and scalp, and our planet, utilizing solely pure, sustainable, vegan elements with a high-quality composition.

The shampoo bars are a mix of the very best conventional and new advances in hair care formulation.

In truth, one of many UK’s main trichologists, Tony Maleedy, has spent the final 12 months perfecting the formulation to get it 100% proper for each the hair and the surroundings.

He mentioned: “We have taken confirmed pure elements, a few of which have been used for 1000’s of years to enhance the hair, and mixed them with the newest superior supplies, all from pure sources.

“The use of those pure elements permits EarthKind to create excellent merchandise which make your hair robust, luxuriant and exquisite.

“Our shampoo bars are ethically created, plastic-free and are kind to your hair and kind to the planet.”

In a nutshell, EarthKind Shampoo Bars are:

  • Natural
  • Plastic-free
  • Made with sustainable elements
  • Vegan formulation
  • Sulphate-free
  • Made with natural oils
  • Made within the UK

Available in shops from ninth December and NOW on-line in Holland and Barrett at

Price £6.99

Bergamot and Sage
This splendidly wealthy and nourishing shampoo bar is made by mixing high-quality natural avocado and olive oils with light coconut-derived cream cleansers and including deep penetrating moisturisers.

Excellent for naturally dry hair or hair which is chemically processed, significantly colored hair. This outstanding shampoo imparts intense long-lasting moisture giving your hair a vibrant color and a wealthy shine.

Citrus Leaf
This frequent use shampoo bar made with pure elements is mild, light and refreshing.

It improves the feel and situation of oily and common hair by replenishing moisture and leaving it shiny and in wonderful situation. Ideal for every day or after sports activities use and very handy for travelling.

Tea Tree and Eucalyptus
Made with tea tree and eucalyptus oils which have antimicrobial results on the scalp, so assist to cut back the extent of micro organism and yeast that trigger dandruff and different scalp issues.

The Tea Tree and Eucalyptus shampoo bar additionally has a smoothing and calming impact on irritated scalps.


Earthkind are shampoo bars, not cleaning soap.

Why is that this essential?

The most essential distinction between a cleaning soap and a shampoo is the pH (which stands for potential of Hydrogen), or how acid or alkali a product is.

The pure pH of the pores and skin is between 5 and 6. If any kind of product differs very a lot from this vary it isn’t good for the pores and skin and hair. Why?

Soap is an alkali and usually has a pH of eight to 9, which is okay for pores and skin as a result of sebum, the pure oil of the pores and skin which is acidic, shortly spreads over the pores and skin and brings the pH all the way down to regular.

But this oil takes for much longer to unfold over the hair, which means that the pH of the hair is alkali for for much longer. The impact of that is to swell the hair making it dry, uninteresting and weak which results in breakage.

EarthKind Shampoo Bars have a pH between 5 and 6, which compliments the hair’s pure pH and pure magnificence.

Who is behind EarthKind?

EarthKind Shampoo Bars have been developed by main British Trichologist (hair specialist) and award-winning beauty scientist, Tony Maleedy (MIT) and Jonathan Lawson-Brown.

Tony is a member and former Governor of the Institute of Trichologists (London) and a member of the Society of Cosmetic Scientists. He has labored as a Trichologist for over twenty years in clinics in New York and London. In that point, he handled tens of 1000’s of individuals with hair and scalp issues, together with many celebrities and members of the British Royal Family.

Now a lot of Tony’s time is spent creating Innovative new hair and skincare merchandise and finishing up analysis into hair on the University of Bath, School of Material Science, one among Europe’s main centres for analysis into pure and artificial fibres.

This information helps our workforce of beauty chemists create new hair and skincare merchandise utilizing the place potential pure elements to formulate top quality merchandise comprised of sustainable supplies.

Further data is out there from:
Carolyn Bointon
Head of PR and Digital
Tel 01889 507575

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