African conservation charity Space for Giants’ latest marketing campaign options 15 capsules on Net-a-Porter and a jewelry line at Gemfields with Zambian emeralds and Mozambican rubies
Titled Walk for Giants, the fundraising- and awareness-building marketing campaign for African wildlife conservation kicks off as we speak with the launch of two unique capsules: a choice of 44 items from Gemfields and 15 sustainable collections from on-line luxurious vogue retailer Net-a-Porter.
Rubies in the roses
Introducing us to the wildlife-themed collection, Gemfields’ CEO Sean Gilbertson says it options Zambian emeralds and Mozambican rubies set in an assortment of necklaces, bracelets, cufflinks, pendants, and so on (₹1,12,127 upwards) throughout manufacturers resembling Backes & Strauss, Bina Goenka, Fabergé, Fehmida Lakhany, Francis de Lara, Sandy Leong and Zoe & Morgan.
Highlights embrace Leong’s three-piece providing, which includes a Sahara Poison Ring crafted with brushed 18ok recycled yellow gold. Taking inspiration from the ‘poison rings’ that turned common in the 16th century — used to carry poison, fragrance or every other substance — her variant has a whimsical hand-carved giraffe motif, clasp opening and comprises a ‘hidden’ tough emerald. VAK Fine Jewel’s Elephant Pop Ring’s (₹29,18,974) yin-yang design is symbolic of the interdependence of the pure world. “The artisanal, one-of-a-kind handcrafted ring, is designed with two Mozambican non-heated rubies, which are a metaphor for the blood of elephants that’s too often lost to poachers. The centre rose-cut diamonds are symbolic of the elephant’s eyes,” says Gilbertson, including that the launch was rescheduled as a result of the pandemic. The marketing campaign will culminate in an immersive conservation journey alongside an historical elephant migration hall later this 12 months. His favorite items, he says, are Bina Goenka’s elephant earrings, Fabergé’s emerald chain necklace with an elephant ‘surprise’ pendant and Francis de Lara’s safari sundown ring.
Net-a-Porter’s unique capsule collections (₹9,567 – ₹7,91,194) — with every little thing from asymmetrical pleated skirts, jumpsuits, leather-based sandals, jackets, linen solar hats, swimwear, duffel luggage, and extra — come from high-end manufacturers resembling Burberry, 3.1 Phillip Lim, Brunello Cucinelli, Chantecaille in addition to rising designers resembling Hereu, Fisch and Bassike.
Call for a aware market
Funds from the initiative are supposed to assist Space for Giants’ frontline conservation work throughout 9 African nations — Angola, Botswana, Gabon, Kenya, Mozambique, Namibia, Uganda, Zambia and Zimbabwe. “Proceeds will go towards supporting rangers and law enforcement personnel with training, critical equipment and operational support, construction of electrified fences around smallholder farms, etc,” says Graham, who based the organisation in 2011.
“With loss of tourism revenue and the reduction in philanthropy brought about by Covid-19, it means there are less funds available for rangers to protect wildlife and their critical habitat from illicit trades,” he says, including, “It is our objective with this campaign to demonstrate to the fashion industry that a unit of consumption can be converted to a unit of conservation. This is not only good for conservation but is critical for business in an increasingly environmentally conscious marketplace. Herein lies the opportunity for big brands and we hope that they soon start investing in the protection of standing natural ecosystems.”