Indie music industry in Kerala turns to ‘digital concerts’ during lockdown


The lockdown to fight the unfold of the Coronavirus has seen musicians throughout the globe entertaining listeners by stay gigs on completely different social media platforms. However, musicians too have to earn their bread and butter. And so they may now sing for his or her supper on ticketed reveals streamed on digital platforms.

Frontline musicians corresponding to Harish Sivaramakrishnan, Sithara Krishnakumar and Job Kurian ought to have been presently touring the United States with their respective bands however for the worldwide lockdown. However, on May 9, they are going to be going stay for a ticketed viewers at a two-hour e-concert, ‘Intersect’, at 9 pm hosted on the video-conferencing app Zoom. Each ticket is priced ₹200.

“It is the first of the ‘Intersect’ e-concerts series we are planning to do in association with Paytm Insider. The second one, scheduled for May 16, features Govind Vasantha, Chinmayi Sripaada and KS Harisankar,” says Sujith Unnithan, chief working officer, Wonderwall Media, which manages the musicians and their bands.

Performing artistes and occasion managers have been on the lookout for different avenues to hold the industry afloat during these unsure instances. “It might take several months for things to get back to normal. That’s why we created a platform that allows organisers to publish, ticket and manage digital events. It currently supports Zoom-based event publishing and we plan to add support for more platforms soon,” says Sooraj JS, enterprise growth supervisor, Paytm Insider. He provides that whereas it’s doable for greater than 10,000 folks to be part of these classes, they’re planning to restrict it to a hard and fast quantity.

The platform has already been utilized by comic Sahil Shah to run his personal ticketed on-line stand-up comedy present. An announcement from Paytm Insider states, “An event is created automatically for organisers at the set time on the supported web conferencing platform (Zoom) when they set up their event on Paytm Insider. The team has also ensured that the digital event is restricted to ticket buyers only and limited to one login per buyer.” Besides free/ticketed concert events and stand-up acts, workshops, on-line programs, artwork and theatre occasions and well being/health classes are additionally being performed by way of this platform.

Quality test

The artistes say although they’ve doubts concerning the feasibility of digital occasions, that is the one choice in the present state of affairs. “Holding live sessions on Facebook or Instagram is an informal arrangement; we are doing it for free to entertain listeners. In the case of an e-concert, people pay to listen to us and so we can’t compromise on quality at any level,” says Job.

However, the artistes say technical hiccups that may occur, particularly latency, community pace, audio high quality and so forth. Harish feels that each the artistes and the viewers may have to situation themselves for such concert events. “It is true that we won’t get instant reactions from the audience at an e-concert. But the positive is you might end up getting the largest audience of your career. In a recent Facebook live, I got 7,000 listeners,” says Harish, lead vocalist of Agam.

Personal contact

  • How about gifting a live performance to your pal on his/her birthday? That’s what 4 pals did for his or her buddy in Singapore. They shocked him by bringing in Harish Sivaramakrishnan and composer Govind Vasantha to sing for him stay over video calls. “We have been huge fans of Agam and Thaikkudam Bridge and wanted one of the bands to perform. Since it was not possible to bring them together, the next option was to have lead singers of both bands perform for him,” says Jaggi Nadig, who works with an funding firm in Bengaluru.
  • Sumesh Lal, CEO of Wonderwall Media, which manages each the bands, believes that personal concert events will end up to be helpful for the artistes and the organisers in the long term.

Sithara opines that, wanting ahead, digital platforms are going to be the efficiency areas for artistes “This is the future. Members of my band are now exploring new technical applications to see whether we can perform together from our homes. We don’t know how e-concerts will pan out, but a beginning has to be made in that direction,” she says. While Job says that in spite of all of the unknowns, the live performance has charged him up in this troublesome instances.

Another initiative to help artistes has been taken by shaale.com, a platform for conventional Indian artwork types that has been streaming curated performances and programs. It is already streaming Udupa Music Festival for a subscription quantity of ₹1,200 in affiliation with bookmyshow. One can watch six concert events from the competition at any time and any variety of instances until May 3.

The artistes embrace Mysore Nagaraj & Mysore Manjunath, Shankar Mahadevan, Karaikudi Mani, Shivkumar Sharma, Hariprasad Chaurasia, Sivamani, Stephen Devassy, U Rajesh, Abhishek Raghuram, Rahul Sharma and Rakesh Chaurasia, to title a number of. The proceeds will probably be used to help musicians and instrument makers.

‘Rhythm of the Earth’ vodcast on shaale.com that includes 12 ladies percussionists. Pay ₹50 to watch the movies until May 12.
 
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Special arrangement

Shaale.com can be streaming ‘Rhythm of the Earth’, that includes performances by 12 ladies percussionists from throughout the globe. One has to pay ₹50 (one greenback for these outdoors India) to hear to these acclaimed performers till May 12. “When the lockdown was announced, many artistes kept themselves occupied through live sessions. But after a point, there were too many such live concerts and it was exhausting. That’s when we thought about doing something for those percussionists, especially the ones in rural areas who depend on playing at temples or events to make a living. Since live streaming was not viable, we went with a playlist of pre-recorded and home-made videos by reputed women artistes,” says Sonia Acharya, co-founder of Women of Rhythm sequence launched in 2016. Charu Hariharan and Retnasree Iyer are two percussionists from Kerala who’re performing.

Financial help will probably be supplied to solely deserving artistes, particularly these with no different supply of revenue. “We have tied up with two NGOs as well to identify artistes those who genuinely need help,” Sonia says. The performers may even get a share from the fund generated.

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