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India Lockdown Forces Smartphone Players to Defer New Launches


The Novel Coronavirus which has already hampered smartphone producers 2020 plans in India owing to provide chain points has now pressured them to postpone new launches for an indefinite interval as on-line retailers have begun shutting their warehouses within the nation amid lockdown.

The lockdown has affected supply and warehouse operations at Amazon and Flipkart’s finish –leaving smartphone gamers like Realme, Vivo and others to both delay March launches or shift sale dates deeper into April.

Vivo has delayed the launch of its flagship V19 owing to the present world state of affairs and is but to verify the date and time for the launch.

Realme could go forward with its digital-only Narzo collection launch on March 26 however sale date will definitely shift for later.

Since retail tales are additionally shut a minimum of until March 31, it’s disruption throughout for the smartphone manufacturers.

According to Tarun Pathak, Associate Director, Counterpoint Research, from e-commerce perspective, the state of affairs is extra associated to operational challenges.

“Delaying device launches or supply is very much owing to the demand which has declined significantly in the wake of lockdown. Additionally, there is lack of clarity among services that needs to be prioritised and subsequent movement across state borders,” Pathak advised IANS.

It is sensible for OEMs to defer their launches however, on the identical time, assist retailers who’ve been hit strongly.

“It has to be a collaborative effort from the government to original equipment manufacturers (OEMs) and other players in the ecosystem to support the partners involved,” Pathak careworn.

According to Flipkart, its groups are working with the Centre in addition to state authorities to be sure that it continues to serve the communities.

“There are operational issues on the ground which impact our ability to seamlessly service the communities as they stay indoors. We are working with the government as an industry to solve for these challenges,” a Flipkart spokesperson advised IANS.

The Centre has requested states to impose curfew wherever obligatory. The nation is beneath a lockdown because it gears up to combat the brand new coronavirus that has killed 10 folks within the nation. According to well being ministry information, there are 492 confirmed circumstances within the nation at current.

Health Warning: Please be accountable and protected, wash your arms often, observe social distancing

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