India feature phone market declines 24 percent in Q1 2020


New Delhi: The India feature phone market noticed a decline of round 24 percent year-over-year in the primary quarter of 2020, implying shoppers are transitioning to smartphones, mentioned a report.

Leading the feature phone cargo in India is itel which elevated its market share from 7 percent in Q1 2019 to 22 percent in the identical quarter this yr, confirmed the information from Counterpoint Research.

Indian cell producer Lava elevated its share to 15 percent in Q1 2020 from 13 percent a yr in the past, whereas Samsung`s share remained steady at 15 percent.

Nokia and Micromax rounded up the highest 5 gamers in the India feature phone market.

While Nokia`s share in the market rose to 13 percent from 8 percent a yr in the past, the share of Micromax rose to 7 percent in Q1 2020 from simply 2 percent a yr in the past.

Shares of the remainder of the gamers mixed declined drastically from 54 percent to 27 percent.

Overall, the Chinese manufacturers gained tremendously in the India feature phone market, reaching a mixed 33 percent share of whole feature phone shipments in Q1 2020, up from 17 percent in Q1 2019.

Transsion Group manufacturers (itel, Infinix, and Tecno) reached its highest ever market share in Q1 2020 registering 78 percent year-over-year progress.

Transsion remained robust in tier 3, tier four cities, and rural India, Counterpoint Research mentioned.

“Itel continues to be the number one smartphone brand in the entry-level sub-Rs 4,000 price segment, while Tecno and Infinix showed good YoY growth in the Rs 6,000-Rs 10,000 segments by bringing attractive features in budget level smartphones. Itel also remained the #1 feature phone brand during the quarter,” mentioned the report.

Leave a Reply

%d bloggers like this: