In support of the newspaper


D Ramachandram’s home in Hyderabad used to appear to be a mini library. The PR skilled subscribed to 40 newspapers, together with enterprise dailies in English, Telugu, Hindi and Urdu. “The same set of papers used to be delivered to my office also. When newspaper vendors did not work, I missed the morning routine of reading newspapers; I felt something amiss in life,” he recollects the early 15 days of whole lockdown section.

Also a journalism pupil, Ramachandram who established the Hyderabad-based PR agency Solus Media, launched an initiative to support the print business. Since April, he and his workforce members Devraj Solanki, Shiva Katighar, Sandeep Valluri, Rakesh Dhannarapu, Anil Deval, G Ashok Kumar and Vijay Kailash Beervas created 20 brief movies on ‘Future of Newspapers’ and posted them on social media and to members of his broadcast teams.

One of the movies reveals the youngsters’ opinion on newspapers, thus dispelling the delusion that millennials don’t favour the print media. In the 150 webinars that he attended throughout the final two months, his one query to consultants have been on newspapers’ survival. “I would ask them to tell me the newspapers’ story. I have also spoken to different media houses to generate opinion. This project doesn’t favour any one newspaper; It is to support the print industry,” he says, including the PR business and its livelihood are additionally depending on newspapers. “I am doing this to support our industry too,” he says.

He started studying The Hindu as an adolescent to enhance his English. “I beloved studying my each day dose of Telugu newspapers and picked up The Hindu to make my English communication simpler,” he says.

Ramachandram asserts he’ll proceed to make such movies to point out why print nonetheless guidelines. He provides, “Now we are sourcing newspaper dress from Jaipur to bring awareness and show how a newspaper is valuable.”

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