Companies spend millions designing a logo that will ensure a feeling of cohesion and teamwork. There is a lot in a logo and every business wants one that will make them stand out from the crowd and be remembered. If you have a logo that captures the benefits and attributes of your company, it is natural you will want to spread it around and get yourself noticed. As well as the obvious headed paper and business cards, engraving your logo onto your corporate gifts if an excellent way of ensuring you is remembered. Not only are you giving a gift which is always well received, you are giving yourself a bit of free advertising in the process.
Corporate logo gifts can be given regularly to employees as a small “thank you” or “congratulations”. In these instances, they tend to be small gifts that can be used in the workplace such as stationery or desktop items. These items will be seen and sued regularly by your employees and so encourage the feeling that the employees are part of a team. Key rings, coasters, mugs and pens won’t cost the earth but will still give a feeling of belonging.
When trying to secure a business deal however, you will need to invest in some more expensive and significant corporate logo gifts. as you want your company’s image to be the first to pop into your client’s mind, giving away corporate logo gifts is a sensible marketing technique. You can have your company logo engraved or embossed onto virtually anything you can think of, from golf clubs and t-shirts to edible cookies and giant cheesecakes bearing your logo. Engraved crystal tends to be a popular gift for a client at the end of a business deal, although with a gift like this, takes care not to let your logo impinge on its use. a subtly placed logo is much more appropriate and will mean the gift is used more than if your logo is plastered across the front. When buying for a client, place your logo discreetly. Thought it is a positive side effect, the recipient needs to feel they are getting a gift of quality and not just a bit of free advertising.