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How start-ups are spotting unhappy consumers and addressing their needs

Indian consumers are evolving quickly, sharing extra data and turning into extra demanding, on the similar time, a number of have began mushrooming to handle unmet client wishes, states EY’s newest report Incumbents to disruptors: Adopting the start-up tradition for innovation. These spot the unhappy client by way of digital means and then leveraging the most recent digital applied sciences, resembling knowledge analytics, handle their needs.


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