How a Twitter challenge during the lockdown to contain the spread of COVID-19 results in a spurt of home-made videos on social media


When the pandemic and the lockdown that adopted all of the sudden erased packed calendars, individuals made use of the area to meet up with one another. For creator Rachna Bisht, it gave her the time to get again in contact with faculty buddies, 30 years after graduating from St John’s College, Agra. “We turn 50 this year and a Zoom chat led to an idea to do a hip number to celebrate our student days when we wore salwar-kameez and had oily plaits. We jived to ‘Jab chaye, mera jadoo’. It is quite a hit now,” says the Delhi-based author. Rachna additionally edited a video for her household, subsequently: the age of the individuals ranged from two to ninety.

Learning the ropes

Despite restrictions, get-togethers, partying, dancing, staff sports activities and music classes are on in full movement, however on social media. Across continents, households are developing with inventive concepts and collaborating as cousins match steps, plate dinner and ship notes to one another on videos which can be shared enthusiastically on social media. Friends and alumni teams too will not be far behind in making well-edited videos that showcase their camaraderie.

This development of house videos started with the #DontRushChallenge on Twitter. Set to a music of the similar title, ‘Don’t Rush’ by Young T & Bugsey, the video confirmed seven college students of the University of Hull in UK remodeling themselves with make-up.

Guide for dummies

  • Pooja Vrijmohan T has a few suggestions for these aspiring to make their very own video. “Have a micro-script and share it with all participants. This will help them decide where and when to enter, exit, where to look and so on. It also helps the editor. Choose a catchy piece of music that is familiar to most actors in the video. Mobile apps like PowerDirector, Final Cut Pro, KineMaster can be used to edit the videos.”

Some of the videos have a tendency to go viral, and are sometimes the ones that pack in a little bit of humour, music or dance, like the video of 60 docs in OT scrubs jiving to Pharrell Williams’ music ‘Happy’. Titled ‘Song of hope,’ the video options medical practitioners from Chennai, Bengaluru, Mumbai, Delhi, Indore, Surat, Pune, Lucknow, Kochi, Kannur, Kolkata, Kanyakumari and different cities.

Dr. Parasuram Gopinath and Meenu Batra Parasuram

“90% of the dancers are gynaecologists. All of us are working around the clock even during lockdown as babies can’t wait, but we are worried about infections. So we were discussing a project to emphasise the importance of mental and emotional health during these trying times. That is how we decided to do this film. A Surat-based friend, Dr Pooja Nadkarni Singh, got in touch with Rahul Kedia who directed and edited the film,” says Dr Parasuram Gopinath, a gynaecologist and obstetrician in Kochi. He exhibits off his dance strikes in the firm of his spouse, Meenu Batra Parasuram, a radiologist.

Dr Erika Patel

Chennai-based Dr Erika Patel, a fertility specialist, laughs whereas speaking about her nimble films even when she is eight months into her being pregnant. “Rahul divided the song into six parts and told each of us how to go about it. In this rather tense situation, it was fun to do the film,” she says.

Letting free

This concept of having enjoyable is what motivated mother and entrepreneur, Anita George, to rope in 12 of her buddies, all from Chennai, to come collectively for a funky movie that exhibits them pursuing their pursuits regardless of the lockdown. “I wanted to show that even while being quarantined at home, we can be active and pursue what we enjoy doing,” says Anita.

Anita George

“[Anita] took a great deal of trouble to come up with an idea that shows us following our passion while at home and practising social distancing,” says TV anchor and radio jockey, Paloma Rao, including, “She told us how to pass the props, and later edited the entire film. It was a fun thing to do and I liked the idea of women supporting women.”

Paloma Rao, TV anchor and RJ

Another movie that’s making the rounds is a celebration of the culinary ‘jugad’ of Kozhikode. Made by producer Sherga Sandeep, her siblings, their cousins and youngsters, the video options 18 individuals. “It was suggested by my niece Pooja Vrijmohan T. Since all of us are devotees of food, we decided to do one that showcased our skill as cooks. Nine of us cousins and our children, living in the US, Australia and India, took part in the video,” says Sherga. Since then, Sherga’s sisters and cousins have provide you with extra such videos that seize the enjoyable instances the cousins have once they collect for holidays and capabilities.

Entrepreneur Shweta Subash

The similar spirit introduced collectively a bunch of beginner footballers, whose day job is being legal professionals at the Kochi High Court. “On weekends, we used to play ‘sevens’, a kind of abridged football match popular in Malappuram, on an artificial turf called the ‘Jogo boys’. Although we have moved to another turf, we retained the name. The lockdown stopped the matches. That is when some of us wondered if we could kick off with a video to recall those good times,” says Millu Dandapani. Each of them shot in their houses and despatched the videos to lawyer Vishnu Sharesh in Kannur, who edited it into a seamless clip that exhibits them passing, kicking and defending.

Former college students of Calicut and Alappuzha medical schools, the National Institute of Technology, Calicut, and faculties throughout Kerala have all provide you with their very own movies. For occasion, Tisha Mathew and Jino Jose bought 45 of their batchmates in St Thomas Residential School in Thiruvananthapuram to take part in a song-and-dance routine. Tisha says that it was an fascinating manner for the buddies to join a few years after they left faculty as they’re scattered over completely different continents. Similarly for ENT specialist Kala P, a dance video compiled by the 44th batch of docs from the Calicut Medical College helped the Mumbai-settled well being skilled to overlook work-related worries for a whereas.

Tisha Mathew and Jino Jose with their families

“The idea is to live life to the fullest,” says movie choreographer Sajna Najam. “Our extended family are our best friends too and we used to hang out a lot. We felt isolated during the lockdown and that is when I thought of a dance video. I suggested we pay a tribute to our family friend and relative, the late (actor) Prem Nazir. They joined in with gusto,” she says. Their video has 22 relations grooving to the feisty previous quantity ‘Chettikulangara Bharani Naalil’. “A family may not be perfect but to stay united is what is important,” Sajna provides.

Screenshot of Sajna Najam’s family’s dance video

For a noble trigger

In the case of eight ladies entrepreneurs from Kochi, serving to native farmers and motivating shoppers to purchase native was what made them do a video selling pineapple. “Jeemol Koruth Verghese, one of my close friends and a baker, told me that instead of requesting people to buy, perhaps a funky video would attract eyeballs,” explains Diwia Thomas.

Indu Jayaram, Jeemol Koruth Verghese, Linda Rakhesh, Asha Suresh, Bobby Antony, Nimin Hilal and Diwia Thomas are the eight women entrepreneurs from Kochi who shot a video to help local farmers

Indu Jayaram, Jeemol Koruth Verghese, Linda Rakhesh, Asha Suresh, Bobby Antony, Nimin Hilal and Diwia Thomas are the eight ladies entrepreneurs from Kochi who shot a video to assist native farmers  
| Photo Credit:
special arrangement

Although greenhorns in filmmaking, they shot their half on smartphones, after which Diwia bought Anish Babu Verghese, an award-winning advert filmmaker, to edit the video. “Within five hours of us posting it, it went viral. But what was satisfying was that since then, farmer Bipin Vasu, the reason why we made the video, has been selling a truckload of pineapples in Kochi every day. We did not stop with that. We also started a Facebook page ‘Love local buy local’ that has details of farmers selling their produce,” provides Diwia.

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