Have your tea and eat your teacup, too


It is a small tea kiosk, that could possibly be simply misplaced among the many muddle of retailers on Madurai’s busy West Masi Street. But within the final 5 years, it carved a distinct segment for itself promoting its personal model of tea known as the RS Pathy Nilgiri Tea.

While adjoining outlets watch for the odd buyer to stroll in throughout these instances of COVID-19 lockdown, this tea kadai is attracting a gradual stream of consumers desperate to sip the chai, a trademark product of the 111-year-old firm. But what’s new? Now, tea right here is served in edible chocolate-flavoured biscuit cups.

Creative bent: The kiosk has been run by the Sabaapathy household for 4 generations particular association
 

 Ever because the idea was launched on June 15, the store has been promoting a minimal of 500 cups a day. “Had it not been for the lockdown, we would have seen many more people crowding the shop,” says Vivek Sabaapathy, a fourth-generation member of the enterprise household. It was his concept to introduce tea in an edible cup.

The cup tastes like a cross between an ice cream cone and a chocolate biscuit and holds 60 ml of scorching tea for about 10 minutes. That is roughly the common time folks take to complete the tea earlier than turning to the cup, which turns soggy on the within and has that very acquainted style of a biscuit dipped in tea.

At ₹20 every, the cuppa has already earned a fan following. “People are finding it safe, hygienic and a little more filling than the regular cup of tea, and are also happy about its zero-waste value,” says Sabaapathy, who spent a yr looking for one thing appropriate to serve his model of tea in, following the State Government’s ban on plastic in January 2019.

From the environment-unfriendly plastic cups, Sabaapathy had first switched to paper cups, then to the one-time-use kulhars (earthen cups), until he discovered a Hyderabad-based firm manufacturing wafer cones and cups. In the primary consignment that arrived, he suffered 50% breakage in transportation and learnt his lesson quick. “Packaging these cups is challenging and now we are getting them in sealed packets of six each that are placed safely in recyclable crates (similar to egg crates).”

The lockdown has delayed deliveries, however the breakage has now been diminished to lower than 20% with improvised packaging, he says, and hopes to introduce a number of flavours of the biscuit cup quickly. Sabaapathy was able to launch the edible cups in a number of flavours in March, however the pandemic slowed down his plans.

In the final three months, every time lockdown norms had been relaxed, the outlet functioned from 9.30 am to eight.30 pm. And, he smiles, “Business has not been dull.”

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