Hands that sow


When Vasanth Kumar and his brother Vijaya Kumar launched I Support Farming in 2016, their mission was to attach metropolis dwellers with farmers by means of crowd-funding for agriculture.

“While I Support Farming functioned as a facilitator, the farming profit was shared with the investors. We had immense support for this initiative and it turned out to be a win-win for farmers and investors; a kind of partnership where farmers get financial support and the profit is shared,” says Vasanth Kumar, who holds a Bachelor’s diploma in Agriculture. He bought 10 acres of agricultural land at Marakkanam in 1999.

“Back then, I did not have practical knowledge, and it was the farmers in the region where I started cultivating, who helped me understand the various issues pertaining to farming practices,” says Vasanth.

By interacting with them, he understood that one of many principal challenges confronted by small-scale farmers was inadequate working capital. Some occasions, they’re pressured to go away their lands fallow for need of simply ₹5,000; they step by step quit agriculture, says Vasanth. Which was what I Support Farming needed to handle.

“A few years down the line, we were supporting 200 farmers spread across seven districts in the State, covering about 650 acres of agricultural land (of which 130 acres are organic). We now provide assistance in mechanised farming by way of lending them weeder and transplant machines periodically,” he explains.

Vasanth’s youthful brother Vijaya Kumar, an engineer, has additionally joined the crew and collectively the brothers try to establish points pertaining to the farming neighborhood and discover viable options. The crew additionally has Agriculture graduates who go to the farms, and together with farmers, examine crops and establish pests and points that have an effect on the crops and supply them options.

“As our next step, we are now looking at marketing of agricultural produce from these farmers, where again, the cost will be a win-win for farmers and consumers,” he says, including that “the idea is to improve the income of the farmer who toils in his field. Take for example, a situation where the farmer sells his brinjal for ₹8 a kilo to the trader. By the time it reaches the consumer, its cost escalates to ₹34. Our mission is to reduce this supply chain.”

The farmers in Keerapalayam and Pattukottai areas had sought the assistance of Vasanth throughout the lockdown to promote their coconut harvest. “These farmers were worst hit during the Gaja cyclone a few years ago and after much hardship, they are now ready with their fresh harvest. It was when we were trying to find a way to help them, that we decided to launch an online portal with the concept of farm-to-table, where customers in Chennai can directly source products from farmers,” he explains. Vasanth says that he shall be transporting 5,000 coconuts per week from Keerapalayam and gives them at ₹200 for 10, and they are going to be residence delivered.

Hands that sow

Currently, www.farmerstores.com has placed on sale cashews, rice, cold-pressed oils and coconuts. Products are bought in bulk packages as it’s simpler for the farmers to pack them that approach.

While cashews are bought in kilograms, rice is packed in 25 kilogram luggage. Oils corresponding to gingelly, coconut and groundnut, are bought in one-litre pet bottles.

For particulars, go browsing to www.farmerstores.com. 9840281787

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