Handloom reboot through pop-up events in Hyderabad and Chennai


With Unlock 1.zero opening the doorways of shops to customers, textile designer Gaurang Shah says it’s the finest time to renew enterprise, adhering to COVID-19 security protocols.

From June 10 to 13, the Gaurang retailer in Hyderabad will host a pop-up of 4 menswear labels — Antar-Agni by Ujjawal Dubey, Anjul Bhandari, Mayyur R Girotra Couture and Project Bandi by Sakshi Mehra, concentrating on the marriage clientèle.

Weddings scheduled to happen from March to May have been postponed, however Gaurang states that there have been a number of requests for wedding ceremony ensembles, from households which have deliberate to conduct small, non-public weddings starting this month.

A mannequin sports activities an ensemble by Project Bandi  
| Photo Credit:
By arrangement

New norms

All through the four-day pop-up, he says there will likely be stringent security measures on the retailer, starting with a sanitiser stand on the entrance and temperature checks. “We will disinfect the counters and all contact areas three or four times a day. We will give masks to those who walk in without one. Since it’s a designer store, there will be fewer walk-ins than at retail stores. We have informed our regular clients to book an appointment to visit the store,” says Gaurang.

Trial of clothes won’t be permitted. Just a few samples will be tried on and Gaurang says these will likely be promptly disinfected. “A few pieces we have on display are samples and orders will be taken for new outfits. During lockdown, production has been affected,” he provides.

Gaurang Shah

This would be the first males’s assortment showcase on the Gaurang retailer, because the designer felt he needed to broaden his clientèle, past his signature handwoven saris and clothes. “Many young designers are working with handwoven fabrics, using handblock prints and coming up with smartly tailored outfits. This will be the first of our pop-ups that showcase emerging talent,” he says.

An Anjul Bhandari outfit

Beginning July, plans are on for fortnightly pop-ups on the Chennai Gaurang retailer as properly. From July 7 to June 11, Antar-Agni, Integument and Kora amongst different labels will showcase useful girls’s put on. There will likely be different pop-ups that includes attire for males, youngsters, and saris for ladies. “In the last two months, I have been coordinating with designers to organise these events that will also help weavers who depend on us for new orders,” says Gaurang.

Made by hand

The first occasion in Hyderabad will function Spring-Summer 2020 and Fall-Winter 2020 collections in handwoven materials. Antar-Agni’s outfits in khadi make use of pure dyes. Anjul Bhandari’s new line Laraib will function kurtas, bundis and sherwanis in Lucknowi chikankari and mukaish in pastels.

Models flaunt apparels by Antar-Agni by Ujjawal Dubey

Models flaunt apparels by Antar-Agni by Ujjawal Dubey  
| Photo Credit:
By arrangement

Mayyur R Girotra will exhibit two strains — Rangrez that celebrates resham and mirror embroidery of Kutch, and Zar with zari, tilla and zardozi. On show will likely be sherwanis, bandhgalas, kurtas and sneakers. Project Bandi will current a contemporary tackle the Nehru jacket or basic bandi, utilizing linen, cotton and silk.

Gaurang has additionally launched two e-commerce portals for his signature saris and ensembles (https://shop.gaurang.co), and handloom material (indianemporium.org). “I was against the idea of e-commerce for my kind of saris, since a customer needs to see it to understand the effort put in by weavers and craftspeople. However, we are adapting to the COVID-19 world. It’s not even been a week since we launched the portals and we have received new, young buyers,” says Gaurang, about the way in which ahead for handloom.

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