Global Smartphone Shipments Drop 13 Percent in Q1 2020: Research


Global smartphone shipments fell 13 % in the primary quarter of 2020 because of coronavirus pandemic, a report by analysis agency Canalys claims. The report says that after a number of quarters of decline, the market had seen two consecutive quarters of development in the third and fourth quarters of 2019. However, as a result of lockdowns put in place to comprise the coronavirus pandemic, an enormous decline in smartphone shipments has been witnessed, forcing smartphone maker firms to rethink their technique. Counterpoint Research, one other market tracker, has shared the same variety of Q1 2020.

According to the Canalys report, the worldwide smartphone shipments dropped from 31.39 crore models in Q1 2019 to 27.25 crore models in Q1 2020, amounting to a year-on-year (YoY) decline of 13 %. Counterpoint additionally announced the stoop in the shipments. It mentioned that the variety of smartphones that shipped in Q1 2020 stood at 29.5 crore as in comparison with 34.1 crore in the earlier quarter YoY.

Photo Credit: Canalys

 

Demand crushed
“Demand for new devices has been crushed,” Canalys Senior Analyst Ben Stanton mentioned in the report.

Highlighting the change in the affect of coronavirus disaster in the later months as in comparison with earlier, Stanton mentioned, “In February, when the coronavirus was centred on China, vendors were mainly concerned about how to build enough smartphones to meet global demand. But in March, the situation flipped on its head. Smartphone manufacturing has now recovered, but as half the world entered lockdown, sales plummeted.”

smartphone shipments counterpoint sdd

Photo Credit: CounterPoint

 

Stanton went on to say that worst for the smartphone business is just not over. “Most smartphone companies expect Q2 to represent the peak of the coronavirus’ impact. It will test the mettle of the industry, and some companies, especially offline retailers, will fail without government support.”

Looking on the smartphone producers, Samsung remained the highest smartphone maker with 5.9 crore shipments in Q1 2020. Its shipments dropped 18 % YoY. Huawei noticed a decline of 17 % with 4.9 crore shipments. More than half of its whole shipments befell in China. Apple, the corporate identified for promoting ultra-premium smartphones, declined solely 5 % whereas delivery Four crore smartphones. The latest launch of iPhone SE (2020) can also be anticipated to assist its cargo numbers. Xiaomi noticed a development of seven % YoY in its numbers and shipped 2.97 crore smartphones. Oppo’s numbers had been down 13 % with 2.23 crore shipments.

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