“I am appalled by the content one often watches on the small screen and how there is hardly any discussion about the matter that is watched by families in many homes. But I am also aware of how women expressing their opinion or speaking up about misogyny and patriarchy are often trolled in a sickening manner by armies of trolls. I wondered if I would be able to handle the negativity and the backlash,” says Gayathri in a zoom name.
Based in Dubai, the previous radio jockey with a powerful following discovered herself with out a job when the radio station she was working with closed down following the pandemic. “I was at a loose end and that is when I decided to take the risk and begin a YouTube channel, The Gayathry Official, which touched a million subscribers recently. It is an educational channel. The ‘roast’ channel was begun just a month ago. That is where I would discuss those issues and topics that often create outrage but would still be a staple on our small screens and a part of our lives,” says Gayathri.
Her first episode on May 26 was on the cookery present anchored by a former movie star. Celebrities could be invited to the present and a cookery demo could be blended in with an interview of the visitor when the hostess would maintain forth on the significance of being a great cook dinner to be a great homemaker, on why make-up and glamour are musts for any celeb and why a spouse must “learn to cook to suit her husband’s tastes” and so on and so forth.
Gayathri’s “roast” of the present in fluent English and Malayalam was seen by 7,67,747 individuals, a lot of whom had issues in regards to the anachronistic angle of the actor-turned-cookery present hostess. Gayathri says she herself was astonished by the viewership and the variety of constructive feedback about her present. That got here as a morale booster and she determined to go forward with her channel.
Another one she did was on the content material of Malayalam serials, virtually of which haven’t any connection with actuality. With convoluted plots, unusual characters and a mixture of outlandish, outdated and comical storylines, most serials are a comedienne’s goldmine. “Since the lockdown had stopped shooting of all serials, I had hoped that the time for introspection and the break would have given the writers time to update their content and take a look at what was being churned out by production houses. But I was disappointed. There is no difference in the storylines, pre- and post-lockdown. What was being passed off as themes 10 years ago continue to be made with new faces and characters,” she says.
Gayathri’s take on the serials identified the staples in Malayalam serials: whether or not with faces caked with greasepaint and weighed down with jewelry or carrying these unhappy cottons, the ladies in a number of of them are both characters in tragedy porns or Machiavellian family dons. The males are nonetheless enjoying roles that have been fashionable in Malayalam cinema many years in the past.
Her newest one is on the content material that’s handed off as comedies on tv. “In addition to misogyny, there is so much of ugly jokes on complexion, physical attributes, homophobia, disability…it is a long list. What makes it worse is to see people who should know better rolling on the floor with laughter at some of the remarks that are so not right. There is a sad disconnect that they have with all the current happenings in the world,” she says.
Gayathri has not restricted her shows to tv programmes. She has centered on irritating questions that celebrities get requested about, the matrimony adverts on totally different media, the craze for ‘fairness’ amongst Indians, pointless discussions on prime-time tv and many others.
She agrees with a smile that the lockdown may have had extra individuals logged in and thus including to the viewership. But having made a mark with her channel, Gayathri is trying forward. “I would like to create content for OTT platforms and perhaps think of a web series and a show,” she says. Till then the “roast” might be on.