They will need to have achieved it, as a result of the private responses they acquired over the subsequent few months have pushed them — and different artistes who suppose like them — to do much more for mental health.
The consequence: For Your Mind, a marketing campaign spearheaded by AWKS with contributions from 20 musicians and visible artists throughout India, to lift funds for NGOs working in the mental health area. These are all well-known names with sturdy followings of their very own, from Mumbai-based indie artistes like Raghav Meattle and Maalavika Manoj to Bengaluru-based digital artist Vibhav Singh. As AWKS frontman Uddipan Sarmah explains over a cellphone name, “We wanted to take a practical step, rather than just social media posts. The catalogue features EPs, art, merchandise and products by various artists that you can buy, and all proceeds go to four NGOs.” The organisations are The Minds Foundation in Nazmabad, Live Love Laugh Foundation in Bengaluru, Manas Foundation in Delhi and Anjali in Kolkata.
What satisfied the band to take concrete steps in this path was the flood of private messages they acquired from their listeners, much like what Bengaluru-based people fusion band Swarathma bought for his or her lockdown launch ‘Mushkil Mein Jeena’. Says Swarathma bassist Jishnu over a cellphone name, “These responses make us realise that music is helping fans articulate about mental awareness, in a way that helps them reach a medical conclusion.” Swarathma has a quantity of singles to that finish, which might be why they’re donating high-quality audios of these tracks together with a observe about what went into their making. This four-track playlist, known as the #ForYourMind compilation, options the numbers ‘Mushkil mein jeena’, ‘Manwa’, ‘Rishto ke raaste’ and ‘Kaash’. Dimapur-based pop rock band is giving its fashionable monitor ‘Fallout’.
Maalavika Manoj aka Mali, however, just isn’t providing up songs. “There is some merchandise like tote bags that I made for one of my songs last year. My bags are ₹200 each. Everything in the catalogue ranges from a couple of hundred rupees to a little over ₹1,000. What is important here is not just the money, but where it is going, and what we, as artistes, are willing to give up for the cause.” A degree value noting, since merchandise typically contributes to a bulk of the revenue for an unbiased artiste.
New Delhi singer-songwriter Hanita Bhambhri has supplied up a pack of six paintings postcards, whereas artists Vibhav Singh, Anusha Tendolkar and Sachin Bhatt have put up on the market prints of their surreal, intriguing art in totally different sizes. Singer-songwriter Raghav Meattle is providing an internet workshop on Social Media For Artists. Another fascinating contribution — additionally by Swarathma — is a digital and a print copy of their graphic storybook created in collaboration with Ghost Animation Collective. Titled Raah e Fakira after one of their songs, it options quick tales informed in the graphic novel format, that go hand-in-hand with particular Swarathma songs.
At the tip of the day, says Uddipan, there may be solely a lot artistes can do. “Though we are very concerned about mental health, we are not doctors. So we thought it would be better to provide monetary support to those actually working on the ground.”
The catalogue with particulars about contributing artists is on the market on aswekeepsearching.in.