Dolce & Gabbana launches catwalk of the COVID-19 era

No air-kissing, a safely-distanced entrance row and face masks are de rigueur — Dolce & Gabbana is rewriting the guidelines of high-end style engagement with one of the first bodily reveals of the COVID-19 era.

Part of Milan’s in any other case digital menswear style week, the present on Wednesday will likely be watched by a choose group of company sporting face masks as the fashions stride down the catwalk a cool metre aside.

It is being held on the college campus of the Humanitas Research Foundation, which is attempting to develop a vaccine towards the novel coronavirus — a mission funded by Dolce & Gabbana.

“We want to give a positive message, a message of rebirth – it’s possible to start again, respecting safety measures,” stated Giulia Piacentini, a spokeswoman for the model.

Together with one other Italian model, Etro, which can be holding a bodily present with company on Wednesday, Dolce & Gabbana’s will likely be the first real-world style occasion by a serious luxurious label since the easing of lockdown restrictions in a lot of Europe.

As the COVID-19 pandemic compelled luxurious homes to close outlets and idle manufacturing websites, manufacturers cancelled occasions or opted for audience-free, digital-only codecs, reminiscent of the Paris Haute Couture showcase earlier this month.

The French style world goals to return to bodily reveals in September.

Wednesday’s Dolce & Gabbana Spring/Summer 2021 menswear present in Rozzano, south of Milan, will likely be attended by round 200 Italian and international company together with patrons, clients and media.

Staff, fashions and company have all acquired security directions and should respect social distancing guidelines. Masks will likely be obligatory backstage and for the viewers, though Dolce & Gabbana haven’t disclosed whether or not the fashions will likely be sporting doubtlessly trend-setting masks on the catwalk.

Piacentini stated the present was geared toward supporting Humanitas’ COVID-19 analysis. The present’s sponsors have donated cash to the mission and company will even be inspired to contribute.

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