Designer Narendra Kumar on how to keep up with Gen Z


Big shoulder of the ‘80s, animal prints of the ‘90s and low waist denims of Noughties… each decade bestows us with new developments. Some we’re joyful to rapidly disassociate ourselves with, and a few so iconic that they’re in fixed revival mode.

In the second season of TLC’s present Decoded that airs immediately, style designers Narendra Kumar and Neeta Lulla, stylist Ken Ferns and Ana Singh, and make-up artistes Marvie Ann Beck and Clint Fernandes take over totally different episodes to unravel the basic appears to be like of the previous few a long time beginning with the ‘70s. The thought is to take inspiration from the appears to be like of the previous period and make it related to Gen Z.

Narendra Kumar, who might be developments of the Noughties, says that style is altering with the brand new era. “This show is a good place to give people an idea of how fashion evolved, what it means to us and what it will look like going ahead in a market where consumer demography has changed. This is a good place to interact and tell this story,” he says.

Changing panorama

With the modified demography, is it difficult to keep up with the needs of a brand new clientele? His reply suggests that he’s not one to lose floor. “There are three things important for a designer: passion, conviction — because it also colours one’s passion — and lastly, evolution. Otherwise, their design becomes passé,” he provides.

In Decoded, Kumar will even focus on modern style, “and how we can bring in the element of high fashion tailoring and athleisure together” to create a brand new form of line. This emphasis and the necessity to keep related for the following era has additionally formed a change in course for his label — FKNS, which is brief for “Fake News”. “[Fake news] was the story of the times when we launched the label four years ago,” he explains.

Designer Narendra Kumar on how to keep up with Gen Z

With its vibrant, stylish, athleisure heavy silhouettes, the label goals to merge a typical thought throughout board with the concept of evolving style. For the brand new generations, says Kumar, dressing up just isn’t an announcement to show who they’re however it’s about emphasising a way of individuality, and of being snug. Clothes, he provides, are additionally a mirrored image of our society.

“All our clothes and shows are a reflection of what is happening in society. As a designer, one should reflect on it because today, all people want is to hear and connect to a story.”

Decoded Season 2 premières on TLC, TLC HD and Discovery Plus

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