Daft Punk, dives and Panerai


Jean-Marc Pontroué, 55, the CEO of Panerai, is a runner. And on his working playlist is electro music duo, Daft Punk. “One of my favourites, they help me accelerate,” he jokes, calling in from his workplace in Geneva. No shock then to search out the French musicians on Pamcast Italian Colors, the brand new playlist the Italian luxurious watch model launched earlier this week on Spotify. But this time, the concept is to get Panerai followers (or as they’re recognized, the Paneristi) to decelerate and absorb all issues Italian. On the playlist, Daft Punk’s is the documentary music, ‘Giorgio by Moroder’, with Giovanni Giorgio, who made the soundtrack and scores for movies like American Gigolo and Scarface. Italy, as Pontroué factors out, has tradition, church buildings, seashores, mountains, artists and lots of color. And Pamcast, their new digital storytelling platform, he says, will “present tales that we dwell day-after-day in Italy’’.

During his two years at this 160-year-old Florence model recognized for its navy watches, outsized diameters and bronze watch instances, Pontroué has made vital modifications, pointing to experiences and exclusivity. One of them sees choose limited-edition watches providing shoppers entry to free-diving, commando and arctic exploration experiences that cash can’t purchase. With model ambassadors like excessive adventurer Mike Horn or free-diving champion Guillaume Nery, and even the Italian Navy. The final, a bootcamp with the Italian Special Forces close to La Spezia in Italy, had contributors (and patrons of the Panerai Submersible Marina Militare Carbotech, restricted to 33 items) capturing MP5 machine weapons and ziplining throughout a gorge. Pontroué was on that journey. “The Paneristi know the brand better than me and I asked myself, what is the next level for these lovers of the brand?” he says.

Daft Punk, dives and Panerai

But this yr, he insists, the main target is on the Luminor, “the passport of Panerai” which is in its 70th yr. There will probably be at the very least 10 new merchandise, one in all them being the 36th America’s Cup-inspired Luminor Luna Rossa GMT, which options technical sail material. New high-tech supplies are being promoted, and the CEO provides us a better have a look at his Luminor with the Fibratech (a particularly mild composite examined within the aerospace trade) case and Carbotech (a carbon-fibre composite) for the bezel. Innovation at Panerai is usually impressed by different industries, be it cars or racing boats, he admits.

That mentioned, Pontroué is conscious of the significance of creativity and clear messaging. “It is part of the mission of the brand to enchant the world and we are still in the entertainment business. Also, we are the only pure watch player coming from Italy, and want to speak more about that compared to other watches that have Switzerland as a key story,” he concludes.

The Luminor Luna Rossa 44 mm is priced at 8,19,000.

You have reached your restrict without spending a dime articles this month.

To get full entry, please subscribe.

Already have an account ? Sign in

Show Less Plan

Subscription Benefits Include

Today’s Paper

Find mobile-friendly model of articles from the day’s newspaper in a single easy-to-read record.

Faster pages

Move easily between articles as our pages load immediately.

Unlimited Access

Enjoy studying as many articles as you would like with none limitations.

Dashboard

A one-stop-shop for seeing the newest updates, and managing your preferences.

Personalised suggestions

A choose record of articles that match your pursuits and tastes.

Briefing

We transient you on the newest and most essential developments, thrice a day.

*Our Digital Subscription plans don’t at present embody the e-paper ,crossword, iPhone, iPad cellular functions and print. Our plans improve your studying expertise.

Leave a Reply