During his two years at this 160-year-old Florence model recognized for its navy watches, outsized diameters and bronze watch instances, Pontroué has made vital modifications, pointing to experiences and exclusivity. One of them sees choose limited-edition watches providing shoppers entry to free-diving, commando and arctic exploration experiences that cash can’t purchase. With model ambassadors like excessive adventurer Mike Horn or free-diving champion Guillaume Nery, and even the Italian Navy. The final, a bootcamp with the Italian Special Forces close to La Spezia in Italy, had contributors (and patrons of the Panerai Submersible Marina Militare Carbotech, restricted to 33 items) capturing MP5 machine weapons and ziplining throughout a gorge. Pontroué was on that journey. “The Paneristi know the brand better than me and I asked myself, what is the next level for these lovers of the brand?” he says.
But this yr, he insists, the main target is on the Luminor, “the passport of Panerai” which is in its 70th yr. There will probably be at the very least 10 new merchandise, one in all them being the 36th America’s Cup-inspired Luminor Luna Rossa GMT, which options technical sail material. New high-tech supplies are being promoted, and the CEO provides us a better have a look at his Luminor with the Fibratech (a particularly mild composite examined within the aerospace trade) case and Carbotech (a carbon-fibre composite) for the bezel. Innovation at Panerai is usually impressed by different industries, be it cars or racing boats, he admits.
That mentioned, Pontroué is conscious of the significance of creativity and clear messaging. “It is part of the mission of the brand to enchant the world and we are still in the entertainment business. Also, we are the only pure watch player coming from Italy, and want to speak more about that compared to other watches that have Switzerland as a key story,” he concludes.
The Luminor Luna Rossa 44 mm is priced at ₹8,19,000.