Since the beginning of the lockdown, Jesluck had wished to contribute not directly to assist individuals who had been most affectedEarlier, earlier than the lockdown, he had been donating breakfast to the homeless in Kochi. “Many people, individuals, voluntary organisations and the Government also via community kitchens, were already distributing food and effectively too. Thinking of how best to help, I thought of supplying masks which are now obligatory in Kerala. So, why not distribute masks with our food packets and create awareness about its use?” he says.
The dosa batter is at the moment his firm Home Spring’s hottest product, which is why “it made sense” for Jesluck to connect masks to it. “This way, we will be able to reach the most number of people with masks,” he provides. At current, Home Spring sells round 1,500 packets of dosa batter (a kilo priced at ₹55) a day. He doesn’t cost further for the masks. When there was a scarcity of masks, Jesluck sourced it from Palakkad at ₹12 a piece. He now has a provider in Perumbavoor, close to Kochi, from whom he buys three-ply surgical masks at ₹6 apiece. Out of a inventory of 30,000 masks that he holds, he has distributed round 25,000-odd by attaching them to packets of dosa batter.
Home Spring, which manufactures greater than 10 ready-to-cook merchandise like chapati, Kerala parotta, idli-dosa batter and pathiri, stored manufacturing going regardless of the lockdown. “I wanted to keep my workers employed. Now, I am also using people who I know are unemployed. They work on rotation so that everybody gets work and wages too,” he provides. So far 20,000-25,000-odd masks have been distributed. He confesses he can not go on indefinitely with this as it’s a pressure on his pocket nonetheless he desires to full distributing 30,000 masks earlier than he wraps up the challenge. “Like they say, till stocks last,” he says.