COVID-19:Embattled professionals from various lines of work cash in on the popularity of home-style food


As quickly as her bins of Goan pork sorpotel are delivered to completely different properties in Kochi, Latha Pottamkulam begins cooking the subsequent batch. She additionally prepares Sindhi kofta curry, shaping the mince into evenly rounded balls. “I prepare and refrigerate them in advance, as these dishes get better by the day,” says Latha who started her food service, Stir Crazy, throughout the COVID-19 pandemic. The title is a reference to folks’s lives being turned topsy-turvy.

“I had to shut down my designerwear boutique. Since I was at home, I began wondering what to do,” recollects Latha. “I sensed a need for homemade food and decided to make Sindhi curry and Goan sorpotel to start with.” She will not be alone: home-made food catering is one of the most seen and paying entrepreneurial actions to have sprung up throughout the pandemic. It will not be solely offering a supply of revenue for folks from different and unrelated profession lines, however has additionally been therapeutic in this crisis-riddled time.

For occasion, cooking the traditional Italian dessert tiramisu by order from “morning to night” has offered the therapeutic contact to Chennai-based mannequin and freelance artiste Tanitha Periera’s lockdown routine. In Thiruvananthapuram, businessmen Mohammed Razik and his brother-in-law Mohammed Mirza arrange MareenaFood.Co, a home-delivery service, recreating mutton/hen biryani, hen fry, porotta pothi and kinnathappam, all ready based on their “mother-in-law’s recipes”. Abbas Rizvi, bass guitarist of Hyderabad-based metallic band Cordless, arrange Fork& Pork with a small menu made up of his lockdown-experiment recipes.

Abbas will not be the just one experimenting. Last week, Latha added a pan meatloaf with garlic bread and potato wedges as a weekend particular. Having grown up in Mumbai, she is aware of pan-Indian delicacies and has observed a rising curiosity for various sorts of food.

These enthusiastic beginner enterprises are discovering a lot of takers, too. Tanitha describes how, after she posted about the dessert on social media, the orders haven’t stopped coming. “The pandemic has left many people dealing with uncertainty,” she says over the telephone from Chennai. “I struggled with anxiety. Food has been my way to beat the lockdown blues. After I put the post out, I was ready to hear people call and tell me it was horrible but was surprised at the response,” she says savouring her success as an artisanal dessert maker.

COVID-19:Embattled professionals from various lines of work cash in on the popularity of home-style food

For Mareena, the co-founders garnered the assist of a number of girls from the neigbourhood. It was when the shutters downed on his firm that Razik resorted to testing new waters, however he appears glad. “I am happy that I am doing something I always wanted to do. I have many friends who are doing well in this business and I also hoped to enter the field at some point. But I didn’t expect to launch it like this,” says Razik.

The transition was extra natural for Abbas. He finds himself in his kitchen day by day post-lunch, getting ready parts of pork sorpotel. “When it comes to pork, I am a fan of my own cooking. So, during the lockdown, I experimented and created my own recipes,” he says. “I work from my house kitchen so I’m managing about 20 parts a day. Everyday I make one curry with a rice or paratha. I’m open for self pick-up solely. One portion can suffice two average eaters and is priced at ₹250, ” provides Abbas. Along with writing extra music, and persevering with to helm his music logistics firm, he has plans so as to add pulled pork sliders and crispy pork to his menu.

Artistes in the kitchen

Bengaluru -based playback singer Sneha Hegde has used this time to present expression to her different love: cooking. Sneha does all the cooking herself and provides all kinds of non-vegetarian dishes, together with lemon hen, Andhra fashion chilli hen, mutton curry, Kerala prawn curry, seer fish masala fry, nati koli saaru, and of course, hen biryani. While orders given a day in advance are most popular, she says that even an hour’s discover is enough. Sneha determined to call her food service Homely as a result of it’s all home-style food.

Kochi-based movie producer and distributor Suraj PS together with movie editor Lijo Paul began Biriyani Box that house delivers biryani ready by their wives. The menu is posted on WhatsApp teams the day earlier than, and food is ready based mostly on orders. This possibly their plan B, however they intend to stay to it even after the disaster is over. “We intend to move our production unit to Kalady from where we can cater to larger orders. While we return to films, the women will handle the production. The food would still have the home touch,” says Suraj.

From travelogues to tastebuds

In Kerala, journey firm homeowners, luxurious cruise staff and hoteliers have additionally joined the bandwagon.

Limy Manish’s firm Fortex Travels, in Kochi, was pressured to down shutters because of the pandemic. Her husband, in the tourism sector, additionally misplaced his job. “Our earnings suddenly turned nil,” she exclaims. Limy’s pal inspired her to start out a home-made food service. She started with ready-to-cook beef cutlets and, as the response elevated, added hen, fish and vegetarian cutlets to the menu. The couple shortly took an FSSAI license and added kappa and meen curry and pork and beef preparations to their menu. They tied up with a pal who had began a platform to ship groceries. “It started without planning but is going well. After things come back to normal, I think I will continue,” says Limy, who has a vibrant board showcasing “Limy’s Home Made Food products”, exterior her home in Kochi.

Nileena Sikander, an government with houseboat luxurious cruise service in Alappuzha, and her husband, a advertising and marketing officer with survey agency Nielsen, additionally confronted an identical downside. “We have two home loans to pay and growing kids. With uncertainty over monthly income, we had to quickly find a way out,” says Nileena who started cooking conventional Muslim delicacies alongside along with her mother-in-law, whereas her husband dealt with the deliveries. “We started with one WhatsApp group and now there are three. We get regular orders,” says Nileena.

COVID-19:Embattled professionals from various lines of work cash in on the popularity of home-style food

Nileena’s household runs the well-known Hotel Blue Park in Kollam. “The recipes are all from there. The hotel’s origins are similar to this,” she says, narrating how her grandmother started cooking and retailing when the household confronted monetary misery. “Cooking has been our way out and, by God’s grace, it is helping us tide over this situation.” Her specialities are entire hen filled with eggs and rice, erachi puttu (steamed rice cake layered with meat) and adukku pathiri (layered rice flour crepes).

(With inputs from Shilpa Nair Anand, Athira M, Prabalika M Borah, Aparna Narrain)

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