Covid-19 lockdown is changing how people listen to music on Spotify – ETtech



Spotify is witnessing a change in how people are listening to the service as they keep house due to lockdown curbs to stem the unfold of the Covid-19 pandemic.”Morning routines have changed significantly. Every day now looks like the weekend” the music streaming main stated in a letter to its shareholders.

The firm is seeing utilization decline in vehicles, wearables, and internet platforms, with a double-digit dip in some circumstances, whereas its utilization via tv and gaming consoles has seen nearly a 50% enhance over the identical time interval.

“Listening time around activities like cooking, doing chores, family time, and relaxing at home have each been up double digits over the past few weeks,” the corporate stated within the shareholder letter.

This behaviour shift is extra evident in podcasts than in music, though the service has seen an uptick within the consumption of podcasts associated to wellness and meditation over the previous few weeks, Spotify famous.The pandemic has impacted some areas of its enterprise, with a notable decline in each day energetic customers and consumption in markets like Italy and Spain, though the listening has began to rebound over the previous few weeks, and consumption has “meaningfully recovered” in lots of markets, the corporate stated.

For the quarter ended March 31, Spotify grew its paid subscriber base by 31% year-on-year (YoY) to 130 million subscribers whereas the whole consumer base additionally rose 31% YoY to 286 million.

Revenue from premium subscribers, which accounts for practically 90% of Spotify’s general income, rose to €1.7 billion from €1.39 billion within the corresponding quarter final yr whereas the general revenues touched €1.85 billion, registering a 22% development year-on-year.

India efficiency

During the corporate’s earnings name on Wednesday, Spotify chief govt Daniel Ek stated that they’ve “greatly” improved their music catalogue within the India market, which is having a constructive affect on its customers within the nation.

In March, Spotify had renewed its international licensing partnership with Warner Music Group, which included the India market, thereby ending its lengthy-drawn authorized battle within the nation. Spotify additionally signed a cope with Shemaroo Entertainment earlier this month to supply its subscribers entry to over 25,000 songs throughout a number of genres and languages.

In India, Spotify competes with gamers like Gaana*, JioSaavn, YouTube Music, Amazon Music, Bytedance’s Resso, and Hungama.

*Disclosure: Gaana was incubated by Times Internet that owns ETtech

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