New Delhi: Brands are normally remembered due to their catchy slogans and taglines, however it appears that evidently coronavirus is taking part in a spoilsport with the KFC or Kentucky Fried Chicken going to droop its well-known slogan ‘Finger Lickin’ Good’. Also Read: Jacob Blake: US Cops Shoot Unarmed Black Man Multiple Times, Massive Protests In Wisconsin | What We Know Of ItThe firm on Monday introduced the choice saying the slogan “doesn’t quite feel right” at a time when the world is battling Covid-19. According to the report in CNN enterprise, the choice to droop using “It’s Finger Lickin’ Good” in its promoting takes impact nearly after 64 years.
“We find ourselves in a unique situation having an iconic slogan that doesn’t quite fit in the current environment,” Catherine Tan-Gillespie, world chief advertising officer at KFC was quoted as saying by the worldwide information web site.
With the altering atmosphere, the main focus is extra on carrying face masks and hand-washing to boost consciousness about containing the unfold of the lethal virus, therefore the fast-food chain has rolled out a brand new promoting marketing campaign.
Even as the corporate is suspending the utilization of It’s Finger Lickin’ Good, there gained’t be some other change within the meals or the menu and the slogan will return when the “time is right.”
Emphasising the necessity for a change within the slogan, KFC launched new promoting posters and packaging with the phrases ‘Finger Lickin’ blurred.
Earlier additionally the meals chain had pulled adverts that includes the long-lasting slogan on the time of Covid-19 outbreak after complaints have been reportedly made towards the featured montage of individuals licking their very own fingers.
KFC had additionally briefly closed down its shops in March the world over after the rise in Covid-19 circumstances. However, with security measures in place, KFC shops have now opened in most locations.