Founder of Rang De, a sequence of colour-in merchandise for stress busting, Priyadarshini has discovered that in the previous few months many have come to the identical conclusion as her. During the pandemic, and the accompanying lockdowns, with individuals on the lookout for new hobbies to abate anxieties, the demand for colour-in merchandise, for adults and youngsters alike, has elevated.
“With Rang De, my aim is to turn everything into something that can be coloured in. Even the most mundane objects can be used as canvases,” says the Chennai resident. Under this model, she has revealed a colouring ebook, This is India Only, mugs (these include non-toxic markers), pencil pouches, canvases and most not too long ago postcards.
“’The Good Vibe and Birds & Trees are the two sets of my Colour-in Postcards. Each set consists of 15 postcards with markings on the reverse,” she says.
Her fashion is closely impressed by Indian people artwork, due to her one-year internship at DakshinaChitra, after she graduated from Stella Maris College in 2017. “It helped me gain experience in Indian art. The DakshinaChitra museum showcases a lot of South Indian culture and when you see my work, you can see that I’ve taken inspiration from Indian folk art. I use tribal elements, from forms such as Mithila, Madhubani, and pattachitra, and combine them to make my own contemporary style,” she says.
This reveals in her postcards in addition to colouring ebook. The ebook comprises 22 illustrations of sometimes Indian situations: a bedecked bride or a very embellished truck, “and other kitschy stuff that exists only here”, she says.
This yr, earlier than the pandemic, she exhibited at India Art Fair in Delhi, the place her merchandise have been successful particularly amongst foreigners on the lookout for ‘souvenirs’. “One artist from Singapore just sent me my postcard back, all coloured in,” she recollects, fortunately.
Rang De delivers throughout India, name 9444828811.