Hip-Hop as a connecting component
The journey with the Porsche Cayenne S Coupé focuses on the 4 basic disciplines of hip-hop: rap, DJing, graffiti and breakdancing. Away from promotional excursions or packed live performance halls, Niko Hüls meets with musicians, painters and dancers. He immerses himself within the artistic scenes of European metropolises and sheds gentle on the contribution that tradition could make to cohesion throughout the continent. “Hip-hop is not just a style of dress or a style of music,” says Hüls, who has been working as a journalist for greater than 20 years. “Hip-hop has the power to connect people regardless of country or origin and to convey values such as respect, tolerance and passion.”
Porsche presents hip-hop documentary “Back 2 Tape”
Artists in Back 2 Tape illustrate the variety of Europe
Guests of Back 2 Tape are the MCs Kool Savas (Berlin), Lord Esperanza (Paris), Rodney P (London), Falsalarma (Barcelona), Gebuhr (Copenhagen) and Pete Philly (Amsterdam); DJ Josi Miller (Berlin); dancers Michael ‘Mikel’ Rosemann (Berlin) and Sune Pejtersen (Copenhagen); artwork curator Nicolas Couturieux (Paris); sneaker skilled Edson Sabajo (Amsterdam); graffiti legends Lars Pedersen (Copenhagen) and El Xupet Negre (Barcelona); in addition to the journalists Miriam Davoudvandi (Berlin) and Apex Zero (London).
“This journey is a project of the heart for me. Cohesion and tolerance across borders are great assets, especially in the current climate,” explains Hüls. Dr. Sebastian Rudolph, Head of Public Relations, Press, Sustainability and Policy at Porsche AG, agrees: “With Back 2 Tape, we are emphasising values that we cultivate at Porsche, too.”
The content material is shared digitally throughout Instagram, Twitter, TikTok, YouTube and Spotify whereas the Porsche Newsroom – the centre of on-line storytelling for Porsche – carries the total story. The documentary is now out there at newsroom.porsche.com/back2tape and is the second a part of a collection. Part 1 celebrated its premiere in 2018 and has been awarded quite a few worldwide awards, together with the Digital Communications Award, the German Prize for Online Communication and the ECON Award of the Handelsblatt.
Niko Hüls and Porsche produced their European highway journey earlier than the outbreak of Covid-19. Porsche, Backspin and the artists concerned are conscious of their social tasks and are advising towards recreating such a visit till it’s secure and journey is permitted.
Further data, movie and picture materials within the Porsche Newsroom: newsroom.porsche.com