Apps don face masks to promote healthy practices amid Covid-19


NEW DELHI: Internet firms like Urban Company, MakeMyTrip, Dunzo, HealthifyMe and Zomato are altering their social media handles and app icons to promote carrying face masks as a hygiene apply amid the COVID-19 pandemic.
Apna Mask initiative — an effort by StartUpVsCOVID (a startup group with over 1,000 members) — is selling do-it-yourself masks and goals to drive behavioural change to be certain that individuals put on masks and keep protected as they step out of their houses.

The #ApnaDeshApnaMask marketing campaign was kicked off by startup business stalwarts like Rajan Anandan of Sequoia India, Paytm’s Vijay Shekhar Sharma, Alok Mittal (Indifi), Vishal Gondal (GoQii) and others. They had been later joined by celebrities like Vidya Balan, Dia Mirza, Juhi Chawla, Divya Khosla Kumar, Juhi Parmar, Deepshika Deshmukh, Sonu Sood, Shama Sikander, Preetika Rao and others.

Within a span of two weeks, the initiative has garnered 100 million outreach throughout digital platforms, together with WhatsApp, Twitter, Facebook and Instagram.

The crew engaged on the marketing campaign additionally reached out to numerous organisations to help the initiative, particularly as components of the nation prepare to come out of the lockdown which has been prolonged until May 17.

“Urban Company, MakemyTrip, Dunzo, HealthifyMe, Zomato, Redbus, Ixigo, MoneyTap, MyUpchaar, Bounce, RazorPay, Medanta, WittyFeed, LBB, Porter, Meesho, Daily Hunt, 1mg, Paytm Games have changed their social media handles while some are changing the app icons as well,” an announcement mentioned.

These manufacturers are additionally inviting extra firms to be part of the initiative.

“Given the immense response we have received, we will have more brands join #ApnaMask in this critical initiative. We believe some of these steps will be helpful in building habit changing behaviour towards wearing homemade masks,” Poonam Kaul, co-founder of ApnaMask, mentioned.

In a separate assertion, Crowdera — an internet fundraising platform — mentioned it’s providing its premium syndicated fundraising know-how options totally free to firms and NGOs working to assist the COVID-19 affected people, households and well being employees.

“Crowdera will be extending its support through offering its products and services worth almost USD 150,000 (Rs 1 crore) free to organisations aiding the affected…The solution will help corporations and NGOs to quickly syndicate with their own employees, influencers, other foundations, or charity partners to raise funds 10X more than through a regular crowdfunding campaign,” it mentioned.

Under this pledge, Crowdera has already prolonged its help to firms like Rapido, Repos, BYJU’S, SirfTaxi, and Tartl to have interaction their staff and companions in fundraising for the COVID-affected workforce.

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