Apple iPhone Shipments in Q1 2020 Grew 78 Percent in India: Counterpoint


Apple registered a 78 % progress in smartphone shipments year-on-year (YoY) in India in the primary quarter of 2020, a Counterpoint Research report claims. The large soar in shipments turned attainable as a result of optimistic response acquired from the shoppers for its iPhone 11 smartphone. Xiaomi stays the main smartphone maker in the nation with. It had a 30 % market share in Q1 2020. Vivo ranked second whereas Samsung got here third with 17 % and 16 % share respectively.

The Counterpoint data mentioned that Apple (78 %) was one of many prime three manufacturers in the nation in phrases of progress in smartphone shipments in the nation. It adopted solely Realme (119 %) and Oppo (83 %). It is obvious that whereas Apple, with its high-priced telephones, isn’t among the many most most well-liked smartphone manufacturers in India, it has recorded a major progress.

According to Counterpoint’s last report Apple had registered a 41 % YoY progress in smartphone shipments through the fourth quarter of 2019.

Counterpoint information confirmed that other than the iPhone 11, Apple’s success could be attributed to low cost presents on Amazon and Flipkart as these helped maintain the costs comparatively decrease. Moreover, in the ultra-premium phase (> Rs. 45,000) Apple was main in the nation with a market share of 55 %.

Overall, the Indian smartphone market grew four % (YoY) in the primary quarter of 2020. The report added that COVID-19 pandemic had impacted the the Indian smartphone market. A nationwide lockdown was applied in India by the top of the above-referred quarter, ensuing in the closure of offline shops in addition to e-commerce providers.

Counterpoint estimates that there might be a 10 % decline in total smartphone shipments in India for the total calendar 12 months. The market-research company additionally believes that the entry-level smartphone shipments will witness a hunch in demand as a result of these prospects have been worst-hit by the lockdown.

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