In a YouTube video printed Tuesday by Vanity Fair, Johnson (on the 3-minute mark) mentioned: “Apple, they allow you to use iPhones in films, however — and that is very pivotal — for those who’re ever watching a thriller film, dangerous guys can’t have iPhones on digital camera,” after which added with a chuckle: “Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Johnson stumbled upon it whereas discussing the desire studying scene from his homicide thriller whodunnit Knives Out, through which Jamie Lee Curtis’ actual property mogul character, Linda Drysdale, will be seen holding an iPhone. He initially mused if he “should say this or not […] because it’s gonna screw me on the next mystery movie that I write.” That would be the sequel to Knives Out, officially greenlit earlier in February. Though given Johnson’s penchant for subversion, you may anticipate him to get round it.
Apple’s strict management of its model picture in leisure is a affirmation of what has been reported a number of occasions previously. According to MacRumours, Apple says that its merchandise must be seen “in the best light, in a manner or context that reflects favourably on the Apple products and on Apple Inc.” Last yr, The New York Times mentioned Apple was nervous how its units can be considered in Apple TV+ content material.
But this is not something new. An eighteen-year-old Wired piece talks about how the Kiefer Sutherland-starrer motion sequence 24 at all times had Macs for the heroes, and Windows PCs for the villains.
Of course, this is not a strictly Apple factor. The Guardian identified that each Coca-Cola and Mercedes-Benz had little interest in being seen within the slums of Slumdog Millionaire. Filmmakers had to erase the Coke label in post-production, whereas Mercedes was completely happy to retain the components the place its automobiles have been seen in an upscale, rich-people atmosphere.