Alphabet | The rise of ‘drivetime dialogue’: families use car journeys to bond

Parents play an vital position as ‘psycarlogist’ serving to kids discover solutions to troublesome topics.

  • New ‘What Drives Britain’ analysis from Alphabet reveals that folks spend over 5.5 hours per week on common with the children within the car
  • Car gives perfect surroundings for ‘drivetime dialogue’ with youngsters about points they’re dealing with, from worries about college work to physique picture and psychological well being
  • Travel time additionally permits youngsters’ minds to wander and ask imponderables similar to: ‘Why haven’t I bought a tail?’ and ‘Are trees waterproof?’

Farnborough, UK – 18 October 2019 – Parents spend on common over 5.5 hours per week within the car with their kids, and 1 / 4 of mother and father spend 10 hours or extra within the car with their youngsters, in accordance to new analysis by Alphabet (GB) Limited, a world supplier of Business Mobility.

Car journeys present a novel house for dialog, away from the distractions of house or college. Parents are utilizing this ‘drivetime dialogue’ to talk about points affecting their kids, from the intense to the unusual. Alphabet’s analysis reveals the dialogue focuses on three core points:

  • Social – School and social life are probably the most frequent matters of dialog. Parents cowl points round schoolwork and efficiency and kids’s social well-being, with questions on how to deal with friendships and bullying
  • Self-esteem – Physical well-being and physique picture have been additionally an enormous subject of dialog for folks and youngsters. Subjects like train, food plan and self-confidence have been most typical, with points round physique picture similar to look, weight, make-up and clothes tackled by almost a 3rd of all mother and father
  • Emotional – 1 / 4 of mother and father have addressed on-line well being considerations, speaking with youngsters concerning the time they spend on telephones, tablets and computer systems and the content material they entry there, in addition to psychological well being points round anxiousness, stress and melancholy

Talking about these points can lead to some difficult questions from kids too. The ones mother and father discovered hardest have been ‘Where do babies come from?’ (25%) and a spread of intercourse training questions (17%). But regardless of the topic, mother and father took them on:

  • 59% of mother and father aimed to deal with the query there after which, it doesn’t matter what the subject
  • 25% of mother and father thought the best choice was to acknowledge the query however discover a higher time to speak about it later
  • Just a few questions proved difficult sufficient for just a few mother and father (8%) to agree to speak later, however secretly hope the query was forgotten about altogether

Dr Richard Woolfson, little one psychologist, mentioned of the analysis: “Family life rarely allows time for open and uninterrupted dialogue between parents and children. So time in the car can be a wonderful opportunity to strengthen the communication channels between parent and child, to build trust and strengthen the emotional bond. But, as the survey shows, children can ask about anything at all, and answering those questions can be very difficult when you’re driving.”

To encourage and deal with conversations with kids, Dr Woolfson recommends:

  • Show your curiosity – Get kids speaking by beginning off with day to day matters, for example about college, or mates, or leisure actions. Open questions similar to ‘What made you laugh today?’ encourage dialog
  • Reacting to difficult questions – It’s the surprising questions – about intercourse, bullying, demise – that may knock you for six. Avoid reacting in a means which could make your little one really feel embarrassed or foolish for voicing their concepts. Tell your little one you’re glad they’ve shared their ideas with you and supply useful recommendation for those who can
  • Providing applicable solutions – If you possibly can, give an instantaneous reply, although pitch your phrases on the proper stage to your little one’s age and understanding. Resist any temptation to duck the query by telling your little one to wait till they’re older, nevertheless, youngsters are excellent at figuring out after they’re not getting the total image
  • If you want extra time – If you want time to collect your ideas as a result of the subject is very delicate, merely inform your little one ‘That’s a wonderful query. Let’s speak about it later tonight when we’ve got extra time and I may give you my full consideration.’ Then set a couple of minutes apart that night for you and your little one to have that non-public chat collectively

Simon Carr, Chief Commercial Officer for Alphabet (GB) Limited, feedback: “Our ‘What Moves Britain’ report has already proven how vital the car stays to work life within the UK. The firm car is greater than only a ‘perk’ or standing image, for a lot of Brits it’s important to our jobs. This newest analysis reveals how important these vehicles and the journeys we make in them will be to household life too. We know the way vital security elements are to mother and father and families when selecting their subsequent car however what number of of us take into account the standard of the time we’ve got collectively in that car? Parents spend tons of time with youngsters within the car on college runs, driving them on the weekends and entertaining them over half time period. With fewer distractions than house, it’s an amazing place to get youngsters speaking about questions they’ve or points affecting them.”

Finally, the analysis additionally highlighted some of the extra uncommon questions that happen whereas within the car, together with:

  • Why haven’t I bought a tail?
  • Are timber waterproof?
  • What are these two canines doing within the park?
  • Why flip left when the satnav mentioned proper?


Research was performed by Walnut Unlimited, utilizing a nationally consultant pattern of 2,000 UK adults aged 18 and over.

About Alphabet (GB) Limited
Alphabet is Europe’s main supplier of Business Mobility companies. Helping organisations to meet their altering enterprise journey necessities and enabling their staff to hold transferring effectively and successfully.

Innovative mobility merchandise, just like the Corporate CarSharing resolution AlphaCity, are altering the way in which UK companies finance, handle and use firm vehicles. Another pioneering service, AlphaElectric, allows organisations and staff to change on to the advantages of low and 0 emission autos.

Alphabet’s portfolio of Mobility companies contains a complete suite of car funding options and fleet administration together with: strategic consultancy, company and worker car schemes, industrial autos, danger administration, car rental, accident administration, fleet administration and upkeep.

Supporting manufacturers similar to Panasonic, Lyreco, Grundfos Pumps and McDonald’s Restaurants, Alphabet manages a fleet of over 138,000 autos within the UK and greater than 700,000 autos throughout 28 international locations worldwide.

For extra data, go to

Unlimited Group
Unlimited House
10 Great Pulteney Street
T: +44 020 7349 4000
E: [email protected]

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